Dior Launches New Social Media Marketing Campaign

The House of Dior is making news by being one of the first couture brands to launch a social media marketing campaign to introduce the fall 2013 collection.  The Dior social media campaign strategy takes into account social media sites like Facebook and YouTube as well as TV and other digital platforms to create a …

Burberry launches the virtual Kiss Campaign

Luxury brand Burberry looks to captivate and capture the digital marketplace with the new Kisses Campaign that allows you to send a ‘virtual’ kiss-sealed letter anywhere in the world. This social media marketing promotion, powered by Google, is in direct response to recent trends indicating apparel is the fastest-growing shopping category online; and reflects how …