The Best Makeup For A Selfie Is

So the best makeup for a Selfie is….. Corn Silk Face Powder.

Screen shot 2014-08-07 at 8.46.02 AMSo, if you are wondering what is Corn Silk Powder here is the scoop?

Corn Silk Face Powder was first introduced in the 1960’s (think of the secretary, now corporate partner Joan on Mad Men) and was created to produce a lasting glow on skin.

Corn Silk Powder is currently the second best makeup sold on Amazon and sells for around a mere $13.00.

0043447_l

This retro powder is getting Selfie love because it provides a filtered finish on photos and eliminates the need to create a filtered look for a memorable picture. 

British Beauty line Boots also has a new line of Corn Silk Powder formulas in Original and Satin-Matte.

So go on and create the best looking Selfie ever, if not just for the day, since the Selife craze looks like it won’t be slowing down anytime soon. 

Advertisements

Sephora launches Pinterest inspired Social Shopping Platform called ‘Beauty Board’

Sephora has launched a new online beauty shopping platform called ‘Beauty Board‘ which captures a Pinterest experience combined with Instagram-like pictures to create a new social shopping experience.

sephora, heather neisworth, bementioned, neisworth

 

On the site users can share their own beauty looks with a photo, offer personal tips and tricks and can tag specific products used to create the look.  Each noted beauty product can be viewed and purchased online at Sephora.com, Sephora’s mobile site and via its iPhone, and Android apps. Pictures can also be shared on Facebook, Pinterest, Twitter, and Google+.

Users can filter content areas based upon interest such as: Photos by Sephora (featuring looks by the staff at different Sephora stores), Makeup, Eyes, Lips, Nails, Skincare, Fragrance, Hairstyles and Hauls (which sounds funny but shows the purchases people make at Sephora). Special beauty influencers on the site providing content include Popsugar.com, Beautyblitz.com, Temptalia.com, Beautyhigh.com and Burdie.com.  Users can also see what is popular among users in real-time and can check out the newest looks.

beauty, sephora, heather neisworth, neisworth, neisworth beauty

Social shopping is a big buzzword these days — and a bit of a holy grail — as online retailers try to get consumers to move beyond catalog-style “shop and click” experiences to something more interactive and communal.

The Beauty Board is a direct response to the Social Shopping trend,  a form of e-commerce where friends get involved online in the shopping experience that mimics the offline activity and real world experience of friends gathering together to shop in person at a store or mall. It also captures Instagram and Pinterest experiences where users are already posting their own beauty looks, inspirations and tips.

My favorite feature of the site is the ability to “Love” a photo.  Loving a photo means to save it for later and to look at it again for inspiration.

The Beauty Board is free for all users and is a product of the French company Louis Vuitton Moet Hennessy (LVMH)which acquired Sephora in 1997. 

 

 

 

Marc Jacobs Pop – Up Shop Only Accepts Tweets as Payment

Marc Jacobs opened a Daisy fragrance Pop – Up shop in Soho during Fashion Week with a social media twist. This unique shop did not accept money and only accepted social currency in the form of Tweets, Facebook posts and Instagram photos.

marc jacobs, heather neisworth, @heathgirl, bementioned, social media, online marketing, tweets, twitter, instagram, new york city,new york, new york fashion week, marc jacobs, fashion, beauty, daisy, fragrance, perfume,

The innovative shop was brought in part by the large amount of Social Media love given to Marc Jacobs fragrance Daisy, which has one of the highest engagement levels on Facebook.  Fans of the fragrance often go to great lengths to publish innovative photos, personal drawings and accolades on Social Media and so this shopping experience was a good way to ‘thank’ fans and launch a new Daisy print campaign. Pop – Up shoppers used the Hashtag #MJDaisyChain as payment for Marc Jacobs-branded gifts ranging from perfume, necklaces and purses.

heather neisworth, bementioned, heathgirl, @heathgirl, marc jacobs, daisy, paris, paris fashion week

This marketing experiment was also a reflection of  fashion houses like Dior and Kate Spade entry into the Social Media market and finding new and innovative ways to sell their luxury products to a target audience.

The use of Social Media currency shows the ongoing struggle for companies to accurately measure the actual ‘value’ of a Social Media campaign or more specifically the cost of a Tweet, Facebook Like or Instagram photo.

So while companies continue to engage in Social Media campaigns to uncover the actual value of engagement, fans get to benefit from the innovative ways companies are engaging audiences.

Keep Your Face Out of Google Ads

If you use Google, the tech giant has made changes to its privacy policy with a program called Google Ads which takes things you’ve liked, +1’s and other activity around the web and can use your name and face in advertisements for those items that can show up in other people’s Google search queries.

google, google+, online marketing, how to keep your face out of advertisements, bementioned, heather neisworth, @heathgirl, social media consulting

Now, I find this idea unsettling but Google did provide a warning at the top of your Gmail or Chrome about the change; although you may have easily missed it.  And if you are like me the idea of advertising a product without your consent, let alone compensation is quite unsettling and a violation of privacy which is not tolerable.

So if you value your privacy, here is the scoop on how you can remove yourself from this program.

To opt out of Google Ads begin by visiting the Shared Endorsements Page.

From here uncheck the box which reads “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads” and click Save.

Once you click save you have removed yourself and more importantly your face from being used in any Google advertisements.

I hope this helps you in your day.  Please feel free to share any comments your may have too.

Top 10 Tips to Write Good Web Content

My mind is swimming with tons of facts, from the start of Fall Fashion, to analyzing my notes from New York Fashion Week for Spring 2014  it is important for me to get my content calendar ready and more importantly to write some stellar features; and so as I think about this topic here are my Top Ten Tips to Write Good Web Content.

googleplus, #facebook,  #spring, 10 tips for good web writing, bementioned, content writing best practices, fall fashion, how to write good web content, it, mobile,  mobile marketing, New York Fashion Week, online marketing, pinterest, pinteresting, social media, spring 2014, TWITTER,  web content tips, write good web content, write good web pages, writing for the web, web content

Writing a column or a personal blog can be daunting: you need to make contacts to get the latest information, curate content and write the content (while making the text perfect for web use).

So what is the best way to write good web content?  Well that is the question I am looking to answer today, and here are a few of my suggestions that I use when I am writing.  I also have five tips to create you own Social Media calendar (and a free Downloadable Calendar for you to use) on Bementioned and I would be honored if you would check it out.

  • Show a Unique Point of View

Write about something that you are passionate and knowledgeable about and show off your expertise.

  • Include Hyperlinks

Don’t be afraid to include hyperlinks because they are a great way to offer your readers even more insights and information. And if you are afraid to offer links because you may send web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.

  • Keep Paragraphs Short

Did you know users usually leave a web pages in between 10-20 seconds? This means people rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences so write short, concise sentences to have short relevant paragraphs.

  • Know your Audience

It’s very important to understand your target audience.  What are the needs, the hopes, the interests of the people that you want to read your audience? Get to understand their unique viewpoint and write to that personality.

  • Use Spellcheck 

Be consistent in checking content for correct spelling, grammar and punctuation. A website with content that contains grammatical and spelling errors can lack credibility and doesn’t cast your personal brand and your content in a favorable light.

  • Do your Research

Readers are very educated today and what they don’t know, they can easily Google to get the answer.  So, make sure you have validated any facts in your content and get to make friends with Dictionary and Thesaurus.com as I am sure they have missed your company since middle school.

  • Use Simple Language 

Be simple when creating your content.  Sure you may be able to use the latest Buzzword by if it means nothing to your audience you will loose them. Write in plain language keep the fancy phrases for your MBA paper.

  • Keep it Fresh

Publish frequently and with a schedule.  Nothing can loose a reader quicker than when they visit you site and there is no new information.  Create a content calendar and stick to it, so you can always delight your readers with new information.

  • Use Interesting Images

Pictures are a great way to engage your audience.  Make sure you images are relevant for your content and ensure images are resized so that they don’t increase page download times.

  • Write about what you love

What are you an expert in?  Do you love racing cars or the latest makeup? Whatever is your passion begin to write about it.  It’s a great big world out there and chances are there are people who share your same interest or think of it as an opportunity to educate people.  Either way write about what you love, not what people expect you to write about.

I hope these tips and the downloadable calendar help you improve your own content or get you on your way to a new blog or career.

Nordstrom Monitors Customers Cell Phones to See Their In-Store Shopping Behavior

Technology is taking a larger role in shopping as last fall giant retailer Nordstrom admitted to installing a new technology in stores to monitor customers cell phones to see their in-store shopping behavior.

facebook, instagram, cookies, digital storefront, electronic surveillance, flickr, interactive shopping, Kate Spade, linkedin, mobile, nordstrom, pinterest, shopping, silicon valley, social media, Tech Trends, tracking tools, TWITTER, virtual store, pinteresting, pinterest app, digital, it, digital surveillance, shopping

Ironically, this trend was shown in a more open way in which Kate Spade recently launched a Virtual Store in New York City that was widely popular and required shoppers to use their cell phones to make purchases; while other retailers like Family Dollar, and specialty stores like Benetton and Warby Parker use tracking technology inside the stores.

Motivated to find similar information the online giant Amazon obtains when a customer browses through the site; Nordstrom installed a system in stores that followed Wi-Fi signals from customers own Smartphones. The idea of the program was to measure consumer sentiment by tracking the movements of each customer and determine what departments they were visiting and for how long they looked at an item. Video surveillance also provided additional information to track the ratio of male and female shoppers.

Nordstrom did post a sign telling customers about the surveillance.  Despite consumer acceptance of online tracking tools such as cookies, and the popularity of sharing Social Media sharing sites like Facebook, LinkedIn, Instagram, Twitter, Pinterest and Flickr; customers responded with numerous complaints forcing the company to end the test in May of 2013. As the online debate on privacy continues in the news, Pinterest  responded to user requests for privacy by giving users an option to avoid being tracked online.

Personally, I find it very positive to see companies responding to customer requests for privacy, and I encourage everyone to be vocal on your feelings regarding invasion of privacy if it is online or in a store.

Dior Launches New Social Media Marketing Campaign

The House of Dior is making news by being one of the first couture brands to launch a social media marketing campaign to introduce the fall 2013 collection.  The Dior social media campaign strategy takes into account social media sites like Facebook and YouTube as well as TV and other digital platforms to create a comprehensive reach to prospective audiences.

heather neisworth, heathgirl, it, it consulting, consulting, #facebook, Château de Versailles, dior, engagement, fall, fall fashion, fall trends, social media, social media marketing, social media marketing tips, tv, web marketing, Youtube, bementioned

The move to connect and engage with audiences shows the iconic French labels move to stay ahead of the fashion competition and gain recognition for the fall 2013 line.

Dior has released two commercials “The Secret Garden” and “The Secret Garden II”  set inside the Château de Versailles and set to the music of Depeche Mode through on YouTube and Facebook which show the collections in an abstract way.  Dior fans can also see behind-the-scenes footage of the making of the commercials on DiorMag and Facebook.

Screen shot 2013-08-25 at 7.56.59 PM

How does your social media marketing stack up to Dior’s plan?

Social Media isn’t a stand alone marketing tool; for it really means using a host of multiple online tools that take into account the online, mobile and tablet experience.

Three ideas to keep in mind when creating your personal or companies social media plan are to Engage, Create and Transcend.

Engage means to catch the audience that you want to read your content in the places they are located. Where does your audience spend the most time online?  Are they pinning on Pinterest, reading news on Bloglovin’, or watching videos on YouTube?  The key is to know where they hang out online and provide easy access to your content.

Create new opportunities for your target audience to discover, learn and participate in news and sharable experiences. People like to be the first

to know the news, what is trending and the latest gossip so give your audience what they are looking for and they will naturally share your content.

Transcend the online experience by providing meaningful connections between your fans, their conversations and communities of interest. Varied personality types are online, despite their difference they can form an online community around a common interest, theme or idea; so give this audience what they are looking for and connect them in a strong online community which can be connected through your online content.

Think of these three ideas the next time you begin your social media marketing campaign to get your strategy off in the right direction.