Paris Adventure at Printemps in the Louvre

I just landed in Paris and started my Paris adventure at Printemps in the Louvre Carrousel.

Printemps Louvre

While the Louvre museum had just closed,  I discovered the largest most adorable purse at Printemps in the Louvre Carrousel Mall.

You never know what to expect in Paris, and that makes the trip all the more enjoyable.

Please check back tomorrow to see more Paris adventures.

 

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Crushing on my Favorite New Tote

My latest crush is a hip tote, perfect for shopping, running errands or for just showing off.

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This adorable “Wifey” tote is well… simply adorable from Ily Couture and is perfect for newlyweds or the gal who is already married.

I want one, but I would have to get married first; so I am posting this for all my married friends out there.

I also wonder if the Catherine, The Duchess of Cambridge has a tote like this?  It really seems like something she would carry.

 

 

Marc Jacobs Pop – Up Shop Only Accepts Tweets as Payment

Marc Jacobs opened a Daisy fragrance Pop – Up shop in Soho during Fashion Week with a social media twist. This unique shop did not accept money and only accepted social currency in the form of Tweets, Facebook posts and Instagram photos.

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The innovative shop was brought in part by the large amount of Social Media love given to Marc Jacobs fragrance Daisy, which has one of the highest engagement levels on Facebook.  Fans of the fragrance often go to great lengths to publish innovative photos, personal drawings and accolades on Social Media and so this shopping experience was a good way to ‘thank’ fans and launch a new Daisy print campaign. Pop – Up shoppers used the Hashtag #MJDaisyChain as payment for Marc Jacobs-branded gifts ranging from perfume, necklaces and purses.

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This marketing experiment was also a reflection of  fashion houses like Dior and Kate Spade entry into the Social Media market and finding new and innovative ways to sell their luxury products to a target audience.

The use of Social Media currency shows the ongoing struggle for companies to accurately measure the actual ‘value’ of a Social Media campaign or more specifically the cost of a Tweet, Facebook Like or Instagram photo.

So while companies continue to engage in Social Media campaigns to uncover the actual value of engagement, fans get to benefit from the innovative ways companies are engaging audiences.

Special POPSUGAR Must Have Box Discount For My Readers

 I am very excited to be giving my readers a special discount to a 3 month subscription to the POPSUGAR Must Have Box.
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So, what is the POPSUGAR and the POPSUGAR Select Box you ask?
POPSUGAR is one of my favorite places to visit on the web since it keeps me up to date with the latest fashion, style, celebrity, fitness, health and beauty news; and the products in the POPSUGARSelect Box change every month and are the latest trending full-sized products in home, fashion, and beauty sent right to your door. All products are tested and approved by the cool editors at POPSUGAR and yes, I did say full-sized products.
To get your special discount and receive $10 off of a 3-month subscription just enter the Code: MHSELECT when you register.  Please note this code is only valid until 9/28/2013 and is good only on new subscriptions.
To my delight I received the POPSUGAR Must Have August Box (which celebrated the one year birthday of PopSugar) and couldn’t have been more pleased to receive an adorable Gorjana Open Circle Necklance, Lunares Apple Bowl, handy Bentgo adult and stackable lunchbox (shown below), Lulah Body Wash, May Designs Notebook, Dermalogica cleansing set and my new favorite snack all natural dried Granny Smith Apples from Naturebox.
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I hope you enjoy this special discount for my readers and as always I wish you a beautiful day.

Nordstrom Monitors Customers Cell Phones to See Their In-Store Shopping Behavior

Technology is taking a larger role in shopping as last fall giant retailer Nordstrom admitted to installing a new technology in stores to monitor customers cell phones to see their in-store shopping behavior.

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Ironically, this trend was shown in a more open way in which Kate Spade recently launched a Virtual Store in New York City that was widely popular and required shoppers to use their cell phones to make purchases; while other retailers like Family Dollar, and specialty stores like Benetton and Warby Parker use tracking technology inside the stores.

Motivated to find similar information the online giant Amazon obtains when a customer browses through the site; Nordstrom installed a system in stores that followed Wi-Fi signals from customers own Smartphones. The idea of the program was to measure consumer sentiment by tracking the movements of each customer and determine what departments they were visiting and for how long they looked at an item. Video surveillance also provided additional information to track the ratio of male and female shoppers.

Nordstrom did post a sign telling customers about the surveillance.  Despite consumer acceptance of online tracking tools such as cookies, and the popularity of sharing Social Media sharing sites like Facebook, LinkedIn, Instagram, Twitter, Pinterest and Flickr; customers responded with numerous complaints forcing the company to end the test in May of 2013. As the online debate on privacy continues in the news, Pinterest  responded to user requests for privacy by giving users an option to avoid being tracked online.

Personally, I find it very positive to see companies responding to customer requests for privacy, and I encourage everyone to be vocal on your feelings regarding invasion of privacy if it is online or in a store.

Burberry launches the virtual Kiss Campaign

Luxury brand Burberry looks to captivate and capture the digital marketplace with the new Kisses Campaign that allows you to send a ‘virtual’ kiss-sealed letter anywhere in the world.

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This social media marketing promotion, powered by Google, is in direct response to recent trends indicating apparel is the fastest-growing shopping category online; and reflects how the new consumer is choosing to shop online rather than in a store. Previously luxury brands saw the Internet as a discount shopping experience and avoided the Internet; but with shoppers flocking online brands such as Chanel, Calvin Klein, and Louis Vuitton are embracing social media and have found large followers on their Youtube channels.

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The Kisses campaign is very innovative, aiming to connect the Burberry with younger audiences and shows the evolution  of luxury branding by directly connecting to people where they spend the most time in a playful manner.

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Sending a virtual kiss is easy.  You simply need to take a photo of  your most perfect pout with a mobile, computer or tablet device. Next, simply color in your lips by choosing one of five available Burberry lipstick colors. Next, you can write a note ( a romantic one would be perfect, don’t you think) to your favorite someone and send via email.

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The website uses street and landmark imagery to follow the kiss’ journey to the final destination.

The idea is really quite adorable and I am hoping makes the art of the writing a letter popular again; for a girl can never receive too many love letters you know.

While the campaign is quite new, it is so popular Burberry is planning soon to unveil a new Kiss campaign using Google Lightbox.  Google Lightbox  is another innovative marketing experience for it turns a simple online ad into a nearly full screen canvas advertisement.

Well enough of the tech talk for now and here’s hoping that you receive many new Kisses in your inbox soon.

Kate Spade opens virtual stores

Kate Spade is embracing Web 2.0 by opening digital storefronts and offering 24-hour delivery in New York City to launch the new Saturday collection of clothes and accessories.

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Capitalizing on mobile shopping trends, the virtual stores have no inventory and no store associates on site. This experiment will begin to redefine the shopping experience and directly responds to consumer needs to purchase items ‘on demand’.

 The four shoppable interactive windows, created in partnership with eBay, are being placed in formerly vacant retail stores and contain clothing and accessories in the window. The colorful windows allow people passing to casually window shop.

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If something catches their eye, a large touch-screen displays the online items so each customer can browse and obtain specific product information any time of the day.

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Making a purchase such as this funky iPad case is as simple as entering a mobile phone number.

A confirmation text is sent and following approval, a messenger will deliver the products within select NYC areas within an hour for free.

Payment takes place upon delivery; similar to purchasing take-out.

Only time will determine if consumers only want the ease and convenience of mobile shopping; or will continue to value  the in-store sensory experience with human interaction.

I hope the traditional store continues to stay ‘popular’ for I appreciate nothing more than to experience shopping ‘in person’.  For me the experience is key, it means to touch, feel and try-on a soft Cashmere sweater, or hold a beautifully crafted leather purse or to schedule lunch with a friend after shopping or simply to receive help from a friendly retail clerk.