Marc Jacobs Pop – Up Shop Only Accepts Tweets as Payment

Marc Jacobs opened a Daisy fragrance Pop – Up shop in Soho during Fashion Week with a social media twist. This unique shop did not accept money and only accepted social currency in the form of Tweets, Facebook posts and Instagram photos.

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The innovative shop was brought in part by the large amount of Social Media love given to Marc Jacobs fragrance Daisy, which has one of the highest engagement levels on Facebook.  Fans of the fragrance often go to great lengths to publish innovative photos, personal drawings and accolades on Social Media and so this shopping experience was a good way to ‘thank’ fans and launch a new Daisy print campaign. Pop – Up shoppers used the Hashtag #MJDaisyChain as payment for Marc Jacobs-branded gifts ranging from perfume, necklaces and purses.

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This marketing experiment was also a reflection of  fashion houses like Dior and Kate Spade entry into the Social Media market and finding new and innovative ways to sell their luxury products to a target audience.

The use of Social Media currency shows the ongoing struggle for companies to accurately measure the actual ‘value’ of a Social Media campaign or more specifically the cost of a Tweet, Facebook Like or Instagram photo.

So while companies continue to engage in Social Media campaigns to uncover the actual value of engagement, fans get to benefit from the innovative ways companies are engaging audiences.

“Bementioned” Personal Branding Consulting Services

Bementioned Personal Branding Consulting Services launches today.

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So exactly how does Bementioned work?

Bementioned is a personal Branding boutique with the singular focus to help ‘you’ tell your story in a digital world.

Today more than ever it is vital to know what your personal brand says about you when your name is searched on Google, Facebook or any of the many social media sites.

Bementioned can help you understand your current brand story and help you establish, redefine and grow your reputation online so you can Bementioned even before you meet people face-to-face.

Our services run from social media mentoring, strategy, online marketing, public relations and training.

We love to work with all kinds of people from social media newbies to season professionals so we would love to hear from you.

Google Returns to In-Depth Search Results

Today writing good copy for your online publication or blog just isn’t enough; for you need to know if you content is being found online.

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How your content is found is determined by how search engines like Google index your content online, so it often doesn’t matter how ‘informative’ or ‘witty’ your prose can be; if search engines don’t find you by your SEO your content may be lost in a virtual sea of big data.  (In fact if you want to unleash your inner geek see Google’s own description of how Search works.)

Google is quietly acknowledging this situation by publically acknowledging that “10% of all users’ daily information requests require longer, in-depth analysis” and in response “search results will now return more “in-depth” articles on topics that may not be be sufficiently explained in shorter posts or news stories.”

What these means for you and me is that in-depth articles will appear in their own clearly labeled block of results, and will have a better chance of remaining relevant for months or even years after publication.

This is an encouraging sign for those who work tirelessly to create meaning content and are not writing content simple designed for SEO search.

Now, keep in mind it is still important to remember the “Filter Bubbles” still exist.

In case your wondering what it is a Filter Bubble; it is a “closed silo of content’ in which the more you engage with certain types of information (say like Grumpy Cat, Cooking Recipes, and the NY Post Gossip Section) the more search engines filter out socially important content (such as news on homelessness in the USA, that latest housing numbers or web privacy issues) that are relevant but not of the nature of which your interests are catalogued. So, basically a Filter Bubble closes us off to new ideas, subjects, and important information and can cause commonality of thought.  Here’s a good Ted Talk by Eli Pariser in case you want to hear more about it.

Hope you find this little blogging SEO tip helpful and have a beautiful day.