The Best Makeup For A Selfie Is

So the best makeup for a Selfie is….. Corn Silk Face Powder.

Screen shot 2014-08-07 at 8.46.02 AMSo, if you are wondering what is Corn Silk Powder here is the scoop?

Corn Silk Face Powder was first introduced in the 1960’s (think of the secretary, now corporate partner Joan on Mad Men) and was created to produce a lasting glow on skin.

Corn Silk Powder is currently the second best makeup sold on Amazon and sells for around a mere $13.00.

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This retro powder is getting Selfie love because it provides a filtered finish on photos and eliminates the need to create a filtered look for a memorable picture. 

British Beauty line Boots also has a new line of Corn Silk Powder formulas in Original and Satin-Matte.

So go on and create the best looking Selfie ever, if not just for the day, since the Selife craze looks like it won’t be slowing down anytime soon. 

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SOCIAL MEDIA STAR BENEFITS star

  • 1 Page Social Media Analysis
  • Social Media Calendar Template
  • 10 Pre-Written Customized Tweets
  • Social Media Writing Tips
  • 10 Pre-Written Customized LinkedIn or Facebook Posts
  • Additional business tips, tricks, educational opportunities and inspiration from our exclusive e-blasts

The regular price for this program will be $325.00, but for our trial-run, we’re offering an exclusive price for only $80.00.

This unique package offers a vital bundle of brand-boosting benefits created for your unique needs, such as a customized Social Media Analysis to help you understand the current state of your online communication efforts, pre-written posts, writing tips, a social media calendar, access to our tips and tricks newsletter, educational publicity webinars and more.

The Social Media Star program promises to benefit every business, no matter what stage of development you may be at and we love the challenge to help each individual need. If you are interested please drop me a line at hneisworth@gmail.com to sign up or inquire further information.

 

 

Sephora launches Pinterest inspired Social Shopping Platform called ‘Beauty Board’

Sephora has launched a new online beauty shopping platform called ‘Beauty Board‘ which captures a Pinterest experience combined with Instagram-like pictures to create a new social shopping experience.

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On the site users can share their own beauty looks with a photo, offer personal tips and tricks and can tag specific products used to create the look.  Each noted beauty product can be viewed and purchased online at Sephora.com, Sephora’s mobile site and via its iPhone, and Android apps. Pictures can also be shared on Facebook, Pinterest, Twitter, and Google+.

Users can filter content areas based upon interest such as: Photos by Sephora (featuring looks by the staff at different Sephora stores), Makeup, Eyes, Lips, Nails, Skincare, Fragrance, Hairstyles and Hauls (which sounds funny but shows the purchases people make at Sephora). Special beauty influencers on the site providing content include Popsugar.com, Beautyblitz.com, Temptalia.com, Beautyhigh.com and Burdie.com.  Users can also see what is popular among users in real-time and can check out the newest looks.

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Social shopping is a big buzzword these days — and a bit of a holy grail — as online retailers try to get consumers to move beyond catalog-style “shop and click” experiences to something more interactive and communal.

The Beauty Board is a direct response to the Social Shopping trend,  a form of e-commerce where friends get involved online in the shopping experience that mimics the offline activity and real world experience of friends gathering together to shop in person at a store or mall. It also captures Instagram and Pinterest experiences where users are already posting their own beauty looks, inspirations and tips.

My favorite feature of the site is the ability to “Love” a photo.  Loving a photo means to save it for later and to look at it again for inspiration.

The Beauty Board is free for all users and is a product of the French company Louis Vuitton Moet Hennessy (LVMH)which acquired Sephora in 1997. 

 

 

 

Top 10 Tips to Write Good Web Content

My mind is swimming with tons of facts, from the start of Fall Fashion, to analyzing my notes from New York Fashion Week for Spring 2014  it is important for me to get my content calendar ready and more importantly to write some stellar features; and so as I think about this topic here are my Top Ten Tips to Write Good Web Content.

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Writing a column or a personal blog can be daunting: you need to make contacts to get the latest information, curate content and write the content (while making the text perfect for web use).

So what is the best way to write good web content?  Well that is the question I am looking to answer today, and here are a few of my suggestions that I use when I am writing.  I also have five tips to create you own Social Media calendar (and a free Downloadable Calendar for you to use) on Bementioned and I would be honored if you would check it out.

  • Show a Unique Point of View

Write about something that you are passionate and knowledgeable about and show off your expertise.

  • Include Hyperlinks

Don’t be afraid to include hyperlinks because they are a great way to offer your readers even more insights and information. And if you are afraid to offer links because you may send web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.

  • Keep Paragraphs Short

Did you know users usually leave a web pages in between 10-20 seconds? This means people rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences so write short, concise sentences to have short relevant paragraphs.

  • Know your Audience

It’s very important to understand your target audience.  What are the needs, the hopes, the interests of the people that you want to read your audience? Get to understand their unique viewpoint and write to that personality.

  • Use Spellcheck 

Be consistent in checking content for correct spelling, grammar and punctuation. A website with content that contains grammatical and spelling errors can lack credibility and doesn’t cast your personal brand and your content in a favorable light.

  • Do your Research

Readers are very educated today and what they don’t know, they can easily Google to get the answer.  So, make sure you have validated any facts in your content and get to make friends with Dictionary and Thesaurus.com as I am sure they have missed your company since middle school.

  • Use Simple Language 

Be simple when creating your content.  Sure you may be able to use the latest Buzzword by if it means nothing to your audience you will loose them. Write in plain language keep the fancy phrases for your MBA paper.

  • Keep it Fresh

Publish frequently and with a schedule.  Nothing can loose a reader quicker than when they visit you site and there is no new information.  Create a content calendar and stick to it, so you can always delight your readers with new information.

  • Use Interesting Images

Pictures are a great way to engage your audience.  Make sure you images are relevant for your content and ensure images are resized so that they don’t increase page download times.

  • Write about what you love

What are you an expert in?  Do you love racing cars or the latest makeup? Whatever is your passion begin to write about it.  It’s a great big world out there and chances are there are people who share your same interest or think of it as an opportunity to educate people.  Either way write about what you love, not what people expect you to write about.

I hope these tips and the downloadable calendar help you improve your own content or get you on your way to a new blog or career.

Nordstrom Monitors Customers Cell Phones to See Their In-Store Shopping Behavior

Technology is taking a larger role in shopping as last fall giant retailer Nordstrom admitted to installing a new technology in stores to monitor customers cell phones to see their in-store shopping behavior.

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Ironically, this trend was shown in a more open way in which Kate Spade recently launched a Virtual Store in New York City that was widely popular and required shoppers to use their cell phones to make purchases; while other retailers like Family Dollar, and specialty stores like Benetton and Warby Parker use tracking technology inside the stores.

Motivated to find similar information the online giant Amazon obtains when a customer browses through the site; Nordstrom installed a system in stores that followed Wi-Fi signals from customers own Smartphones. The idea of the program was to measure consumer sentiment by tracking the movements of each customer and determine what departments they were visiting and for how long they looked at an item. Video surveillance also provided additional information to track the ratio of male and female shoppers.

Nordstrom did post a sign telling customers about the surveillance.  Despite consumer acceptance of online tracking tools such as cookies, and the popularity of sharing Social Media sharing sites like Facebook, LinkedIn, Instagram, Twitter, Pinterest and Flickr; customers responded with numerous complaints forcing the company to end the test in May of 2013. As the online debate on privacy continues in the news, Pinterest  responded to user requests for privacy by giving users an option to avoid being tracked online.

Personally, I find it very positive to see companies responding to customer requests for privacy, and I encourage everyone to be vocal on your feelings regarding invasion of privacy if it is online or in a store.

Use Pinterest without being tracked online

The Internet is a place where one can discover and learn and a place where your activities can be tracked for marketing; but now Pinterest, the popular site where users ‘pin’ pictures, photos and inspirational quotes, has just announced an option for users to opt out of tracking services. So in an attempt to keep you informed of the latest technological developments, here is the latest news on a developing online privacy issue.

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As part of a a very short list of technologies companies that give users the option to freely use a site, Pinterest has enabled the Do Not Track feature in some Web browsers that allow people to avoid cookies which collect personal information in addition to third-party cookies used for advertising.  Privacy has been a very big issue regarding online activity as seen at Google with  Google Glass and at Kate Spade.

Privacy groups such as the Electronic Frontier Foundation are applauding the moves of Silicon Valley companies like Pinterest and Twitter (who also offers a do not track option) who have responded to users request for privacy by offering them a choice when visiting their sites online.

For those of you who don’t select the Do Not Track Feature, Pinterest will be closely watching your activity with a new “board suggestions” option which will suggest targeted content to users with recommendations based on the type of Web sites someone has visited that included a “Pin” button.

An example of the suggested content would be if you visit a beauty Web site that displays the Pinterest Pin, and then go to Pinterest’s Web site, you will see recommendations for beauty related pinboards.

With so much happening with online tracking taking place in the news recently, it will be interesting to see if individuals begins to request more privacy online or will not demonstrate concern; leaving their private information open for all to see.