Marc Jacobs Pop – Up Shop Only Accepts Tweets as Payment

Marc Jacobs opened a Daisy fragrance Pop – Up shop in Soho during Fashion Week with a social media twist. This unique shop did not accept money and only accepted social currency in the form of Tweets, Facebook posts and Instagram photos.

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The innovative shop was brought in part by the large amount of Social Media love given to Marc Jacobs fragrance Daisy, which has one of the highest engagement levels on Facebook.  Fans of the fragrance often go to great lengths to publish innovative photos, personal drawings and accolades on Social Media and so this shopping experience was a good way to ‘thank’ fans and launch a new Daisy print campaign. Pop – Up shoppers used the Hashtag #MJDaisyChain as payment for Marc Jacobs-branded gifts ranging from perfume, necklaces and purses.

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This marketing experiment was also a reflection of  fashion houses like Dior and Kate Spade entry into the Social Media market and finding new and innovative ways to sell their luxury products to a target audience.

The use of Social Media currency shows the ongoing struggle for companies to accurately measure the actual ‘value’ of a Social Media campaign or more specifically the cost of a Tweet, Facebook Like or Instagram photo.

So while companies continue to engage in Social Media campaigns to uncover the actual value of engagement, fans get to benefit from the innovative ways companies are engaging audiences.

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Ballet Chic at Zang Toi for Spring 2014

Zang Toi for Spring 2014 created his own beautiful ‘Ballet Chic’ aesthetic for Spring 2014.

Sitting close to the front row, those of us in attendance got amazed by the elegant start of the show when the American Ballet Theatre’s Principal Dancer Cory Stearns opened the show with a brief but beautiful ballet, setting a theme of classical ballet and fashion.

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The Ballet Chic look looks like it will be a big trend for Spring 2014, and is characterized by hues of pale blue, ballet slipper-pink, navy and black.

Characterized by the fluid movement in the clothes, this ballet look is accented by delicate ruffles, the light and airy look is crafted from Silks, Organza and daytime Cashmere.

Ballet

Runway hair shined with a sophisticated take on the classic ballerina chignon and resulted in a simple elegance. While classic ballet hair is traditionally pulled back, this look contained romantic waves on the side and an oversized low chignon  to create a modern look.  Makeup was simply with glowing skin and a little blush on the cheek.

Zang Toi - Runway - Mercedes-Benz Fashion Week Spring 2014

Black matte leggins are a definite must and should be in every girls closet along with a pair of suede booties or over the knee boots for spring and also for fall 2013.  So while in New York City to cover the shows at New York Fashion Week I stocked up on my own personal ‘must have list’ for fall and picked up my own pair of over the knee boots by Stuart Weitzman.

zang_toi_trio_0813_450Trending big all over the tents for spring is nail lacquer as necessary accessory, and as Zang Toi is following in the steps of many design houses like Ruffian and Marc Jacobs who launched their own lines.  Models wore the dark noir “Black Swan” nail color on the runway; which is part of a limited edition trio of polishes from Zoya and  includes Ballet Babe – a flowing pink, Boy Toi – a delicate blue cream and Black Swan a deep black.

What is your ‘must have item’ for spring that you can also wear for fall 2013?

Posh Florals

Flower Power continues to makes statements in the world of fashion and beauty.

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In fact, florals continue to trend big and are popping up in new and innovative ways.  And personally I couldn’t be happier to see a floral theme in items I can use everyday.

Here are some of my favorite floral pics: from a Corioliss vintage travel dryer, an adorable Fornasetti candle, Etsy makeup bag, Library of Flowers Soap,  a classic Valentino dress from Stylebop, Stila Garden Bliss blush, and (the fragrance I wear every day) Marc Jacobs original Daisy.

Of course, fresh Daisies are always welcome anytime.

Marc Jacobs Beauty Arrives

Marc Jacobs beauty has arrived at select Marc Jacobs and Sephora stores and online at Sephora.com.

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The top designer who is already known for taking the world of fashion, accessories and fragrance over with his lines: Marc by Marc Jacobs, Louis Vuitton, a popular accessory collection, and a line of a fragrances  (of which Daisy is my favorite) is now taking poised to take over the beauty business. This launch follows in the footsteps of other designer beauty collaborations such as Jason Wu for Lancome.

MJ

His new line contains 120 pieces of cosmetics featuring foundation, concealer, lip gel, eyeliner, lipsticks, shadow palettes and polishes.  

MJ2

Black lacquer packaging, bold colors and innovative names like Ro(cocoa), Have We Met and Seduce me is complimented by an  innovative brand motto of “Smart Complexion, Blacquer, Hi-Per Color and Boy Tested, Girl Approved.”

Personally, I am looking forward to the two types of lipsticks in the line. The Lovemarc Lip Gel is a Vanilla scented gel lipstick, infused with pigments and optical volumizers to make the color long-lasting; while the Plumping Lip Vinyl contains champagne grapes, mint, oils and SPF 18.

And, for those more adventurous, the Hi-Shine Lacquer is to give a plasticized wet shine made to look as though you applied 30 coats of polish to you nails.

So while the bold colors are not for those who love a natural look, the line can certainly make you the life of any party.

See you in line at Sephora.

Fashion as Art Attraction

Fashion and art collide this summer with blockbuster exhibits featuring a fashion icon, a little black dress, a toast to 80’s club culture and a bunch of punks.

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Oscar de la Renta “American Icon” is being held  at the Bill Clinton Presidential Library in Little Rock Arkansas.

The exhibit showcases the life, designs and  clothes from the man who adorns aristocrats, movie stars like Michelle Williams and Cameron Diaz  and first ladies such as Hillary Clinton whose ‘now famous’ Oscar de la Renta teal pantsuit is in the exhibit.

Oscar’s famous floral evening gowns are scattered beautifully throughout the exhibit, while Spanish inspired frocks are also strong in the collection reflecting the Dominican-born designer’s time in Spain.

This exhibit, which is free by the way, runs through December 1.

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The Little Black Dress Exhibit at the Savannah College of Art and Design details the historic rise of one singular dress that is part icon and staple for all women around the world.  Curated by André Leon Talley a contributing editor at Vogue, the show documents the evolution and staying power of the little black dress over shifting tastes and culture.

Top fashion houses such as Comme des Garçons, Chanel and Yves Saint Laurent are presented, in addition to pieces from the private collections of those on the Internationally Best Dressed List such as Muccia Prada and Marc Jacobs. Over 80 unique dresses are on display and when the show debuted in Paris it was a huge hit so if you missed it this is your chance.  The exhibit book is really quite a gem too and I have a coffee table that is looking forward to meeting it soon.

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Club to Catwalk is all about 80’s fashion and club culture in London at the Victoria and Albert Museum.

The show shines a bright techno spotlight on the creative relationship between the real world on the street and the conceptual world of design.  Music of the decade plays an important part of the show, serving as inspiration for designers as Katharine Hamnett, Vivienne Westwood, Paul Smith and John Galliano during their formative years.  The looks are intense and border on a mix of costume and fashion while documenting experimental unique looks for a group movement.

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This spring the Metropolitan Museum’s spring 2013 Costume Institute exhibition examines Punk: Chaos to Culture which runs until August 14 in New York City, 

Dramatically highlighting over 100 “do it yourself” punk inspired designs, the show blasts the beats of Johnny Rotten beside wild colored hair and splattered ball gowns. Movements from New York City and London are shown with curated sections called HardwareBricolageGraffiti, Agitprop, and Destroy that inspire movement down the seven galleries filled with sight, sound and mostly fashion.