The Best Makeup For A Selfie Is

So the best makeup for a Selfie is….. Corn Silk Face Powder.

Screen shot 2014-08-07 at 8.46.02 AMSo, if you are wondering what is Corn Silk Powder here is the scoop?

Corn Silk Face Powder was first introduced in the 1960’s (think of the secretary, now corporate partner Joan on Mad Men) and was created to produce a lasting glow on skin.

Corn Silk Powder is currently the second best makeup sold on Amazon and sells for around a mere $13.00.

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This retro powder is getting Selfie love because it provides a filtered finish on photos and eliminates the need to create a filtered look for a memorable picture. 

British Beauty line Boots also has a new line of Corn Silk Powder formulas in Original and Satin-Matte.

So go on and create the best looking Selfie ever, if not just for the day, since the Selife craze looks like it won’t be slowing down anytime soon. 

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  • 1 Page Social Media Analysis
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Sephora launches Pinterest inspired Social Shopping Platform called ‘Beauty Board’

Sephora has launched a new online beauty shopping platform called ‘Beauty Board‘ which captures a Pinterest experience combined with Instagram-like pictures to create a new social shopping experience.

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On the site users can share their own beauty looks with a photo, offer personal tips and tricks and can tag specific products used to create the look.  Each noted beauty product can be viewed and purchased online at Sephora.com, Sephora’s mobile site and via its iPhone, and Android apps. Pictures can also be shared on Facebook, Pinterest, Twitter, and Google+.

Users can filter content areas based upon interest such as: Photos by Sephora (featuring looks by the staff at different Sephora stores), Makeup, Eyes, Lips, Nails, Skincare, Fragrance, Hairstyles and Hauls (which sounds funny but shows the purchases people make at Sephora). Special beauty influencers on the site providing content include Popsugar.com, Beautyblitz.com, Temptalia.com, Beautyhigh.com and Burdie.com.  Users can also see what is popular among users in real-time and can check out the newest looks.

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Social shopping is a big buzzword these days — and a bit of a holy grail — as online retailers try to get consumers to move beyond catalog-style “shop and click” experiences to something more interactive and communal.

The Beauty Board is a direct response to the Social Shopping trend,  a form of e-commerce where friends get involved online in the shopping experience that mimics the offline activity and real world experience of friends gathering together to shop in person at a store or mall. It also captures Instagram and Pinterest experiences where users are already posting their own beauty looks, inspirations and tips.

My favorite feature of the site is the ability to “Love” a photo.  Loving a photo means to save it for later and to look at it again for inspiration.

The Beauty Board is free for all users and is a product of the French company Louis Vuitton Moet Hennessy (LVMH)which acquired Sephora in 1997. 

 

 

 

Marc Jacobs Pop – Up Shop Only Accepts Tweets as Payment

Marc Jacobs opened a Daisy fragrance Pop – Up shop in Soho during Fashion Week with a social media twist. This unique shop did not accept money and only accepted social currency in the form of Tweets, Facebook posts and Instagram photos.

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The innovative shop was brought in part by the large amount of Social Media love given to Marc Jacobs fragrance Daisy, which has one of the highest engagement levels on Facebook.  Fans of the fragrance often go to great lengths to publish innovative photos, personal drawings and accolades on Social Media and so this shopping experience was a good way to ‘thank’ fans and launch a new Daisy print campaign. Pop – Up shoppers used the Hashtag #MJDaisyChain as payment for Marc Jacobs-branded gifts ranging from perfume, necklaces and purses.

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This marketing experiment was also a reflection of  fashion houses like Dior and Kate Spade entry into the Social Media market and finding new and innovative ways to sell their luxury products to a target audience.

The use of Social Media currency shows the ongoing struggle for companies to accurately measure the actual ‘value’ of a Social Media campaign or more specifically the cost of a Tweet, Facebook Like or Instagram photo.

So while companies continue to engage in Social Media campaigns to uncover the actual value of engagement, fans get to benefit from the innovative ways companies are engaging audiences.

Nordstrom Monitors Customers Cell Phones to See Their In-Store Shopping Behavior

Technology is taking a larger role in shopping as last fall giant retailer Nordstrom admitted to installing a new technology in stores to monitor customers cell phones to see their in-store shopping behavior.

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Ironically, this trend was shown in a more open way in which Kate Spade recently launched a Virtual Store in New York City that was widely popular and required shoppers to use their cell phones to make purchases; while other retailers like Family Dollar, and specialty stores like Benetton and Warby Parker use tracking technology inside the stores.

Motivated to find similar information the online giant Amazon obtains when a customer browses through the site; Nordstrom installed a system in stores that followed Wi-Fi signals from customers own Smartphones. The idea of the program was to measure consumer sentiment by tracking the movements of each customer and determine what departments they were visiting and for how long they looked at an item. Video surveillance also provided additional information to track the ratio of male and female shoppers.

Nordstrom did post a sign telling customers about the surveillance.  Despite consumer acceptance of online tracking tools such as cookies, and the popularity of sharing Social Media sharing sites like Facebook, LinkedIn, Instagram, Twitter, Pinterest and Flickr; customers responded with numerous complaints forcing the company to end the test in May of 2013. As the online debate on privacy continues in the news, Pinterest  responded to user requests for privacy by giving users an option to avoid being tracked online.

Personally, I find it very positive to see companies responding to customer requests for privacy, and I encourage everyone to be vocal on your feelings regarding invasion of privacy if it is online or in a store.

Make your name (your personal brand) your phone number

Make your name (your personal brand) your phone numer

Personalization is a special feature of tech gadgets that allow anyone to bond closer to their toy.

Love your Droid or iPhone? Of course you do, because you have personally chosen the Apps you use, the placement of Apps on your Screen, and maybe even have a picture of your favorite furry or human friend as your personal screensaver.

The process of customizing technology allows you to demonstrate your personality and showcase your brand. Now, Sprint is giving customers the opportunity to use their own name as their official phone number. In essence these numbers are a tech version of a vanity license plate and can be your name, Twitter handle or a favorite nickname.

The “StarStar” service is $3.00 a month and is being offered through a company called Zoove.

I’ve written about the new importance of your online personal brand and Facebook search; and how it is vital to think of how you are perceived in every online medium (web, Twitter, Facebook, Instagram, ect) and now there is another way to reinforce your brand value and recognition.