Friday Night at Bethesda Row with DKNY PR Girl

This Friday at the Bethesda Row, I had a wonderful opportunity to meet DKNY PR Girl, ALiza Licht, in person.

Heather Neisworth, DKNY, Social Media, DKNYPR Girl, Donna Karan, Business books, social media, @Heathgirl

Aliza is the New York fashion publicist behind the popular DKNY PR Girl Twitter account and is known as much for her witty style comments and her adorable alter-ego illustrations. Aliza was very gracious and as you can see in the photo we both adore the shade of Cherry Tomato.

Heather Neisworth, DKNY, Social media, New York City, NY FashioN Week

Aliza was signing copies of her new book Leave Your Mark, which is a book about mentorship, personal branding, Social Media and along with good tips to succeed in your career.

Georgetown cupcakes, cupcakes, heather neisworth

This evening also included perfectly sized Leave Your Mark deserts by Georgetown Cupcakes, as well as a fashion show featuring Bethesda Row boutiques to make a special night and the perfect start to the summer season.


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Very Berry Lips for Spring at Michael Kors

Romantic, and very berry lips are making news this spring at Michael Kors

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Models on the runway wore soft and stained berry lip, reminiscent of a heroine in a black and white movie.


The look was achieved by applying Michael Kors Lip Lacquer in Dame and blotting numerous times; sealing in the color by setting the lips with powder.

Violet and berry shades are the color story for 2014, as Pantone has announced Radiant Orchard is the color of the year for home, beauty and fashion and you can read more about the trend on my post for the Examiner.

Will you be wearing hues of Radiant Orchard this year?

Get Luxurious Lashes with new Mascaras made with healthy formulas

There are a new crop of Mascara’s out now that incorporate new formulas with healthy ingredients to provide long-wear benefits for busy women everywhere. So, here is a quick roundup of some of my favorite new products.

Rosewater-Infused Goodness

Chantecaille’s new Supreme Cils Mascara is smudge-proof Mascara and has staying power resistant to water and humidity. Unlike other long-wearing, water-resistant Mascaras, Supreme Cils’ Rosewater-infused formula can be gently and easily removed with warm water and is a good choice for contact lens wearers. I really love the idea of Rosewater in my Mascara as a healthy choice.


Grow Thicker Lashes

Mascara Terrybly By Terry defines dramatic lashes with this growth-boosting new-generation mascara. A revolutionary lash-lengthening tinted lash serum, it contains Lumicoat Care Technology. Significantly increasing volume, length, curl and thickness of each lash, Terrybly Mascara activates growth from root to tip for thicker, stronger, longer and silkier lashes.


Rich Noir Color

NARS Larger Than Life Mascara creates larger than life lashes do not disappoint. Boasting formulas enriched with Vitamin E and Macadamia Nut Oil, this luxuriously rich, deep, black pigmented Mascara goes on silky smooth with lavish effects. Lashes dry quickly and beautifully, with no smudging or flaking and brings over-the-top drama to every lash.


Shiny Volume 

Laura Mercier Full Blown Volume Lash Building Mascara thickens, lengthens, curls and sculpts lashes with each stroke. The lightweight, nutrient-infused formula leaves lashes super-shiny, soft and clump-free all day long. The innovative bristled bullet-shaped brush is perfectly engineered to work harmoniously with an advanced Natural Cotton Fiber-infused formula to provide high volume, thickness, suppleness and resistance.  

In other Mascara news here are my top picks for the best drugstore Mascara and the latest colorful shades of Mascara from New York Fashion Week.

And if you are in the mood for a Hollywood Beauty Secret: Read my Examiner column to find the specific color of Chantecaille’s lipgloss Anglina Jolie is known to love.

New York Fashion Week Survival Gear

Surviving New York Fashion Week requires all of your energy; and while you are running around uptown from Lincoln Center to downtown at Milk Studios it’s important to look and feel your best so here are my top picks for my New York Fashion Week Survival Gear.

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My look for Fashion Week is paired down simplicity because I need to keep my energy up and beauty products that help me while I am on the go.

This season I am determined to keep my bag as light as possible.  Lucky for me for boyfriend Andres purchased me an iPad mini which when paired with a remote keyboard allows me to lighten my purse load and allows me to blog anywhere.

My basic beauty necessities are well…basic.

Green Tea.  I love Green Tea for the Antioxidants and it’s a good way for me to take a break.  Just add hot water and get centered.

Nars “The Multiple” in G-Spot.  The name may be racy but this product is a life saver as it is a eyes, lip and cheek color all in-one, and since my lips get chapped easily the Vitamin-E complex soothes my skin.

Evian Facial Spray. Quench dry skin, set makeup, and just get refreshed with a simple mist of this water only based spray.

Shu Uemura White Pencil. This simple little waterproof pencil is an easy way to refresh and open tired eyes. Begin by running a white pencil along the lower waterline and be careful not to make the line to thick.  This beauty artist trick gives you a more wide awake appearance and also makes the whites of your eyes appear brighter. If white is too stark, try a pale gold pencil instead.

Spring Trends with Neiman Marcus Men’s Fashion Director Matthew Singer

Matthew Singer, Neiman Marcus Men's Fashion Director and "Me" Heather Neisworth

Matthew Singer, Neiman Marcus Men’s Fashion Director and “Me” Heather Neisworth

I recently attending a special event to meet Matthew Singer the newly appointed Neiman Marcus Men’s Fashion Director.

Matthew was in town for a special “Spring Trend” show for men.  After the runway show I had a special opportunity to meet him and conduct a short interview to find out about the hottest new styles for men.

Q: What is the one trend that you would recommend men to embrace for Spring 2013?

A: Prints are everywhere for spring and because there are so many designs I would tell any man to include at least one print into their spring wardrobe.

Q: As suits continue to be an important fashion staple, what kind of suit do you recommend a man to own?

A: Suits in a blend of Silk and Linen are right on trend and a suite in a cream or khaki shade is fresh and new.

Q: What is some fashion advice that you would give to a man who needs to update his wardrobe?

A: Be bold and don’t be afraid to embrace color.  Purchasing a shirt, shoes, or sweater in an unexpected color can easily freshen your look and be worn with most clothes already in your wardrobe.

Here are some of the runway shots:


A weekend look gets updated with an unexpected print.


Colored shoes are hot this season and an easy way to make a statement.

The 'new' suit for spring.

The ‘new’ suit for spring.

The perfect accessory always remains in style with Andres Izquerido.

The perfect accessory always remains in style with Andres Izquerido.