Start off Fresh in September

September signals a time for a fresh start.

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Don’t get me wrong.  I love summer, but September is an opportunity to begin again.

School starts and with it there is an energy to get ‘back to business’ and to realign priorities.

Recently on a shopping trip to Marshalls I found this lovely notebook.  The mantra is simple and it has inspired me to write down all that I want to accomplish this fall.

Needless to say my fall is starting off fabulously.

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Dior Launches New Social Media Marketing Campaign

The House of Dior is making news by being one of the first couture brands to launch a social media marketing campaign to introduce the fall 2013 collection.  The Dior social media campaign strategy takes into account social media sites like Facebook and YouTube as well as TV and other digital platforms to create a comprehensive reach to prospective audiences.

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The move to connect and engage with audiences shows the iconic French labels move to stay ahead of the fashion competition and gain recognition for the fall 2013 line.

Dior has released two commercials “The Secret Garden” and “The Secret Garden II”  set inside the Château de Versailles and set to the music of Depeche Mode through on YouTube and Facebook which show the collections in an abstract way.  Dior fans can also see behind-the-scenes footage of the making of the commercials on DiorMag and Facebook.

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How does your social media marketing stack up to Dior’s plan?

Social Media isn’t a stand alone marketing tool; for it really means using a host of multiple online tools that take into account the online, mobile and tablet experience.

Three ideas to keep in mind when creating your personal or companies social media plan are to Engage, Create and Transcend.

Engage means to catch the audience that you want to read your content in the places they are located. Where does your audience spend the most time online?  Are they pinning on Pinterest, reading news on Bloglovin’, or watching videos on YouTube?  The key is to know where they hang out online and provide easy access to your content.

Create new opportunities for your target audience to discover, learn and participate in news and sharable experiences. People like to be the first

to know the news, what is trending and the latest gossip so give your audience what they are looking for and they will naturally share your content.

Transcend the online experience by providing meaningful connections between your fans, their conversations and communities of interest. Varied personality types are online, despite their difference they can form an online community around a common interest, theme or idea; so give this audience what they are looking for and connect them in a strong online community which can be connected through your online content.

Think of these three ideas the next time you begin your social media marketing campaign to get your strategy off in the right direction.

Cute Bunnies and Birds Tops the Fall 2013 Bella Freud Fashion Collection for Barbour

Barbour, the line of British outerwear made famous by Steve McQueen and the Queen of England has collaborated with designer Bella Freud (daughter of the artist Lucian Freud and great granddaughter to Sigmund) on a fall knitwear collection that is so delightful I just had to share it with my readers.

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The collectable designs are all in Bella’s signature style and depict images of lambs, rabbits, daffodils and moonlight, all inspired by the British countryside of Ashdown Forest in East Sussex, an area where Bella was raised and is also  setting of AA Milne’s Winnie the Pooh books.

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 The line is available on mywardrobe.com and the collectable pieces feature cropped sweaters, Hoodies and long line oversized knits.

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The line is beloved by ‘it’ girl Alexa Chung and wearing these adorable and cozy knits can make anyone their own ‘it’ girl.

Simply pair any of these designs with a pair of leggings and be ready for a brunch date, night at the movies, or a girlfriends shopping excursion.

Ruffian launches a brand new Lacquer Line with Birchbox

Ruffian, the design house known to popularize the Moon Manicure, has launched the line’s first lacquer collection with Birchbox just in time for the New York Fashion Week Spring 2014 shows.

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Ruffian is known being innovative with accessories, right down to their custom created nail art in recent shows, and the popularity of their nail designs helped launch their first ever nail lacquer collection.

I recently reported on Ruffian’s snakeskin nails which were part of a brilliant Goth-Sherlock Holmes inspired Fall 2013 collection at New York Fashion Week and it looks like the designing duo wants to continue their beauty accessory success.

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This line contains two collections.  The Crowdsourced Collection, which borrows its name from the tech world, contains three colors handpicked from the designers’ Facebook followers. Shades include “Hedge Fund,” a sophisticated olive oil shade of green mixed with a golden shimmer, “Delirium,” a bright, saturated purple with an eye-popping metallic finish and “Fox Hunt,” a rich orange with a touch of shimmer.  And while the colors are spot on for the fall 2013 season the lacquers are made to last with a chip-resistant, high-gloss formula.

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The second collection is called the Classics containing the already famous “Ruffian Red” brick hue that fashionistas swear by, with two more of their well-known shades: a creamy neutral beige named “Ruffian Naked” and a smoky black “Cire Noir.”

Refinery 29 has reported models in the Ruffian Spring 2014 show at New York Fashion Week will be wearing the Crowdsourced Collection, so if you want to be ahead of the beauty trends you can wear these shades now to show you are in the beauty know.

Porcelain Beauty at Giambattista Valli for Paris Fall ’13 Couture Week

Giambattista Valli, known for his distinctive shapes, use of flowers and timeless esthetic, was inspired by porcelain for his 2013 Fall Paris Couture collection.

 Flawless skin, a strong eyebrow and radiant lips are the top beauty trends from the show.

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In fact fine porcelain literally inspired Mac Makeup artist Val Garland who created the models look.

To begin, Garland created flawless alabaster skin reminiscent of china figurines using an application of Josie Maran’s Argan Oil followed by MAC Mineralize Foundation.

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The next step in creating dewey skin is a mix of MAC Cream Colour Base in Shell, Luna and Pearl, brushed across the cheekbones, down the bridge of the nose and on top of the Cupid’s bow of lips.

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Focusing on a very strong eyebrow, a pronounced eyebrow replaced mascara.

Completing the look is a lightly polished lip. To get this look I recommend Mac Creamsheen Glass in Paper Lantern.

So take a risk this fall and go for simple beauty, wear something bold in color or adorned in flowers, forgo the heavy mascara and be your own china doll.