Bohemian looks and liquid lips at Alice and Olivia for Fall 2014

Alice and Olivia for New York Fashion Week Fall 2014 was a “modern fairytale” collection influenced by Victorian and Bohemian looks.

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Set at The McKittrick Hotel in NYC, the romantic collection contained bold brocades, rich velvet, regal lace and opulent metallics, mixed with Monarch Butterfly motifs and jewels.

The runway beauty had a definite “notice me on the red carpet” vibe that featured the return of big hair and curls.

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The rich makeup look centered on lips and eyes created with Stila products.

s0g501_product_detailThe dramatic eye look was set in place with Stila Smudge Pot in Black and defined with Stay All Day liquid eyeliner in Intense Black.

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In place of lipstick, colorful liquid lips were created with Stay All Day Liquid Lipstick in Fiery and Vinyl lip gloss (a plum color) in Merlot. The great thing about these colors is that they are packed with staying power for up to 6 hours and are loaded with Vitamin E and Avocado Oil. So while you wear your favorite shade, your lips can be softened all day, and you won’t need to worry about your best lip balm.

My favorite standouts from the show are the fur and lace touches along with the luxe lips, and while these touches can be worn together they an also be worn to accent a spring look to create a unique textured look.

Dior Launches New Social Media Marketing Campaign

The House of Dior is making news by being one of the first couture brands to launch a social media marketing campaign to introduce the fall 2013 collection.  The Dior social media campaign strategy takes into account social media sites like Facebook and YouTube as well as TV and other digital platforms to create a comprehensive reach to prospective audiences.

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The move to connect and engage with audiences shows the iconic French labels move to stay ahead of the fashion competition and gain recognition for the fall 2013 line.

Dior has released two commercials “The Secret Garden” and “The Secret Garden II”  set inside the Château de Versailles and set to the music of Depeche Mode through on YouTube and Facebook which show the collections in an abstract way.  Dior fans can also see behind-the-scenes footage of the making of the commercials on DiorMag and Facebook.

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How does your social media marketing stack up to Dior’s plan?

Social Media isn’t a stand alone marketing tool; for it really means using a host of multiple online tools that take into account the online, mobile and tablet experience.

Three ideas to keep in mind when creating your personal or companies social media plan are to Engage, Create and Transcend.

Engage means to catch the audience that you want to read your content in the places they are located. Where does your audience spend the most time online?  Are they pinning on Pinterest, reading news on Bloglovin’, or watching videos on YouTube?  The key is to know where they hang out online and provide easy access to your content.

Create new opportunities for your target audience to discover, learn and participate in news and sharable experiences. People like to be the first

to know the news, what is trending and the latest gossip so give your audience what they are looking for and they will naturally share your content.

Transcend the online experience by providing meaningful connections between your fans, their conversations and communities of interest. Varied personality types are online, despite their difference they can form an online community around a common interest, theme or idea; so give this audience what they are looking for and connect them in a strong online community which can be connected through your online content.

Think of these three ideas the next time you begin your social media marketing campaign to get your strategy off in the right direction.

Cute Bunnies and Birds Tops the Fall 2013 Bella Freud Fashion Collection for Barbour

Barbour, the line of British outerwear made famous by Steve McQueen and the Queen of England has collaborated with designer Bella Freud (daughter of the artist Lucian Freud and great granddaughter to Sigmund) on a fall knitwear collection that is so delightful I just had to share it with my readers.

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The collectable designs are all in Bella’s signature style and depict images of lambs, rabbits, daffodils and moonlight, all inspired by the British countryside of Ashdown Forest in East Sussex, an area where Bella was raised and is also  setting of AA Milne’s Winnie the Pooh books.

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 The line is available on mywardrobe.com and the collectable pieces feature cropped sweaters, Hoodies and long line oversized knits.

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The line is beloved by ‘it’ girl Alexa Chung and wearing these adorable and cozy knits can make anyone their own ‘it’ girl.

Simply pair any of these designs with a pair of leggings and be ready for a brunch date, night at the movies, or a girlfriends shopping excursion.