Top 10 Tips to Write Good Web Content

My mind is swimming with tons of facts, from the start of Fall Fashion, to analyzing my notes from New York Fashion Week for Spring 2014  it is important for me to get my content calendar ready and more importantly to write some stellar features; and so as I think about this topic here are my Top Ten Tips to Write Good Web Content.

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Writing a column or a personal blog can be daunting: you need to make contacts to get the latest information, curate content and write the content (while making the text perfect for web use).

So what is the best way to write good web content?  Well that is the question I am looking to answer today, and here are a few of my suggestions that I use when I am writing.  I also have five tips to create you own Social Media calendar (and a free Downloadable Calendar for you to use) on Bementioned and I would be honored if you would check it out.

  • Show a Unique Point of View

Write about something that you are passionate and knowledgeable about and show off your expertise.

  • Include Hyperlinks

Don’t be afraid to include hyperlinks because they are a great way to offer your readers even more insights and information. And if you are afraid to offer links because you may send web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.

  • Keep Paragraphs Short

Did you know users usually leave a web pages in between 10-20 seconds? This means people rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences so write short, concise sentences to have short relevant paragraphs.

  • Know your Audience

It’s very important to understand your target audience.  What are the needs, the hopes, the interests of the people that you want to read your audience? Get to understand their unique viewpoint and write to that personality.

  • Use Spellcheck 

Be consistent in checking content for correct spelling, grammar and punctuation. A website with content that contains grammatical and spelling errors can lack credibility and doesn’t cast your personal brand and your content in a favorable light.

  • Do your Research

Readers are very educated today and what they don’t know, they can easily Google to get the answer.  So, make sure you have validated any facts in your content and get to make friends with Dictionary and Thesaurus.com as I am sure they have missed your company since middle school.

  • Use Simple Language 

Be simple when creating your content.  Sure you may be able to use the latest Buzzword by if it means nothing to your audience you will loose them. Write in plain language keep the fancy phrases for your MBA paper.

  • Keep it Fresh

Publish frequently and with a schedule.  Nothing can loose a reader quicker than when they visit you site and there is no new information.  Create a content calendar and stick to it, so you can always delight your readers with new information.

  • Use Interesting Images

Pictures are a great way to engage your audience.  Make sure you images are relevant for your content and ensure images are resized so that they don’t increase page download times.

  • Write about what you love

What are you an expert in?  Do you love racing cars or the latest makeup? Whatever is your passion begin to write about it.  It’s a great big world out there and chances are there are people who share your same interest or think of it as an opportunity to educate people.  Either way write about what you love, not what people expect you to write about.

I hope these tips and the downloadable calendar help you improve your own content or get you on your way to a new blog or career.

Dior Launches New Social Media Marketing Campaign

The House of Dior is making news by being one of the first couture brands to launch a social media marketing campaign to introduce the fall 2013 collection.  The Dior social media campaign strategy takes into account social media sites like Facebook and YouTube as well as TV and other digital platforms to create a comprehensive reach to prospective audiences.

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The move to connect and engage with audiences shows the iconic French labels move to stay ahead of the fashion competition and gain recognition for the fall 2013 line.

Dior has released two commercials “The Secret Garden” and “The Secret Garden II”  set inside the Château de Versailles and set to the music of Depeche Mode through on YouTube and Facebook which show the collections in an abstract way.  Dior fans can also see behind-the-scenes footage of the making of the commercials on DiorMag and Facebook.

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How does your social media marketing stack up to Dior’s plan?

Social Media isn’t a stand alone marketing tool; for it really means using a host of multiple online tools that take into account the online, mobile and tablet experience.

Three ideas to keep in mind when creating your personal or companies social media plan are to Engage, Create and Transcend.

Engage means to catch the audience that you want to read your content in the places they are located. Where does your audience spend the most time online?  Are they pinning on Pinterest, reading news on Bloglovin’, or watching videos on YouTube?  The key is to know where they hang out online and provide easy access to your content.

Create new opportunities for your target audience to discover, learn and participate in news and sharable experiences. People like to be the first

to know the news, what is trending and the latest gossip so give your audience what they are looking for and they will naturally share your content.

Transcend the online experience by providing meaningful connections between your fans, their conversations and communities of interest. Varied personality types are online, despite their difference they can form an online community around a common interest, theme or idea; so give this audience what they are looking for and connect them in a strong online community which can be connected through your online content.

Think of these three ideas the next time you begin your social media marketing campaign to get your strategy off in the right direction.

Ruffian Snakeskin Nails and Victorian Goth for fall 2013 #NYFW

Ruffian for Fall 2013 at New York Fashion Week showed a “Just Bitten” beauty look with black, snakeskin-like nails topped with a Cameo and Tulle.

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Fitted jackets, A-line skirts, cropped pants all based in shades of black were complimented by rich Byzantine colors and tactile textures, all calling to a modern woman with a busy schedule and a crush on Benedict Cumberbatch as the modern Sherlock Holmes.

Ruffian is becoming know for styling creative nail designs for runway shows as seen with the red and violet velvet nails that created a stir and lead Ruffian to create their own nail polish with Birchbox.  So Fall  2013 was no exception with MAC lead manicurist Keri Blair created a  “Victorian Gothic Veiled Nail” with a lengthy almond shape inspired by Barbara Streisand. This look was created by placing MAC Nail Lacquer in Nightfall, a pearlized grey, on the underside; while the top side is covered with blackest-black Nocturnelle.

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Next, a rough-cut thin veil of black tulle is placed on top and a top coat is placed to secure the tulle. The veil is then trimmed to size, allowing the edges to show and a mini flat-back cameo is placed along with another layer of tulle for a “bride-in-mourning” look.

Makeup balancing crimson eyeshadow with porcelain skin MAC makeup artist James Kaliardos colored eye with Loves Lure for a monochromatic look with a balanced red lip.

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The runway fashion highlighted simple of hip-skimming jackets for day and longer lengths for night paired with iridescent reptile prints made for a series of luxurious and wearable looks including leather and velvet. Accessories that will be trending big this fall from the show include ruffles, chokers, bows, collars and other neckline embellishments, but my favorite accessory is a funky Sherlock Holmes inspired hat that promises to trend as a big attention getter and another Sherlock Holmes reference.

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 Ruffian fall proves black is anything but basic and with an interesting mix of fabrics, textures and unique fashion and beauty accessories.

The two trends that inspired me most when I attended the show, and that I will be rocking this fall, will be the black nails and Sherlock hat.