Friday Night at Bethesda Row with DKNY PR Girl

This Friday at the Bethesda Row, I had a wonderful opportunity to meet DKNY PR Girl, ALiza Licht, in person.

Heather Neisworth, DKNY, Social Media, DKNYPR Girl, Donna Karan, Business books, social media, @Heathgirl

Aliza is the New York fashion publicist behind the popular DKNY PR Girl Twitter account and is known as much for her witty style comments and her adorable alter-ego illustrations. Aliza was very gracious and as you can see in the photo we both adore the shade of Cherry Tomato.

Heather Neisworth, DKNY, Social media, New York City, NY FashioN Week

Aliza was signing copies of her new book Leave Your Mark, which is a book about mentorship, personal branding, Social Media and along with good tips to succeed in your career.

Georgetown cupcakes, cupcakes, heather neisworth

This evening also included perfectly sized Leave Your Mark deserts by Georgetown Cupcakes, as well as a fashion show featuring Bethesda Row boutiques to make a special night and the perfect start to the summer season.


Romantic and delicate makeup reign on the Met Gala red carpet

The Met Gala once again proved to be the premiere event for the worlds of fashion, beauty and style; and this year romantic and delicate makeup reigned for the Met Gala Red Carpet.


Nicole Richie easily flaunted this trend with violet hued hair and a Donna Karan Atelier gown. Ironically, Lupita Nyong’o also rocked the Violet hued hair trend with a unique headband that I am sure will be a hot accessory this summer.

Nicole’s beauty look was created using NYX Cosmetics and here is the cheat sheet to create your own look.

Skin:  Born to Glow Liquid Illuminator in “Sunbeam” helped give Nicole’s skin a shimmery glow to shine on the red carpet.

Eyes: To compliment the sea foam green dress and lavender locks, The Natural Shadow Palette was applied to eyelids. Next one coat of Lush Lashes Mascara and one coat of Fabulous Lashes in “Nirvana” were applied to add more volume to Richie’s eyes.

 Lips: Because Matte Lipstick is key to balance a shimmery evening look, “Spirit,” lipstick in a nude pink shade, that complemented her natural yet radiant makeup look, was applied to lips with a lipstick brush.

Nude lips were also seen on Kim Kardashian and Lea Michele and at the direct opposite of the spectrum were romantic, red lips as seen on Taylor Swift and Emily Rossum.

And while we are discussing the Met, lets not forget the first gorgeous exhibit held at the new Anna Wintour Costume Center called Charles James: Beyond Fashion exhibit which I will be visiting and reporting about this summer.