Friday Night at Bethesda Row with DKNY PR Girl

This Friday at the Bethesda Row, I had a wonderful opportunity to meet DKNY PR Girl, ALiza Licht, in person.

Heather Neisworth, DKNY, Social Media, DKNYPR Girl, Donna Karan, Business books, social media, @Heathgirl

Aliza is the New York fashion publicist behind the popular DKNY PR Girl Twitter account and is known as much for her witty style comments and her adorable alter-ego illustrations. Aliza was very gracious and as you can see in the photo we both adore the shade of Cherry Tomato.

Heather Neisworth, DKNY, Social media, New York City, NY FashioN Week

Aliza was signing copies of her new book Leave Your Mark, which is a book about mentorship, personal branding, Social Media and along with good tips to succeed in your career.

Georgetown cupcakes, cupcakes, heather neisworth

This evening also included perfectly sized Leave Your Mark deserts by Georgetown Cupcakes, as well as a fashion show featuring Bethesda Row boutiques to make a special night and the perfect start to the summer season.

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