Dior Marie Antoinette Inspired “Trianon” Beauty Collection

Dior is inspired by 18th Century Marie-Antoinette and her private domain, the Petit Trianon, for spring beauty 2014.

DIor, House of DIor, Heather Neisworth, Neisworth, Bementioned, Eiffel Tower, Louvre

The result is a beauty collection filled with every Macaroon shade that Ladurée can produce and a gorgeous compact in the design of a Fontanges bow.

Dior-Unveils-Marie-Antoinette-Inspired-Makeup-Collection2

 The Vibrant Colour Brush( in Corail Bagatelle) is in a fresh pop coral and is right on trend as this shade is being seen on lips and cheeks this season. Just don’t wear this shade on lips and cheeks at the same time.

52d5655e9985d

And while I want the entire collection, my first purchase will be the limited edition Dior Vernis Nail Lacquer in Porcelaine. A shade that would be beloved by Marie Antoinette since this hue is seen throughout her country home the Petite Trianon.

52d5655dc002c

I visited Versailles and the Petite Trianon a little while ago and will soon post some photos of my trip, so please stay tuned.

Marc Jacobs Pop – Up Shop Only Accepts Tweets as Payment

Marc Jacobs opened a Daisy fragrance Pop – Up shop in Soho during Fashion Week with a social media twist. This unique shop did not accept money and only accepted social currency in the form of Tweets, Facebook posts and Instagram photos.

marc jacobs, heather neisworth, @heathgirl, bementioned, social media, online marketing, tweets, twitter, instagram, new york city,new york, new york fashion week, marc jacobs, fashion, beauty, daisy, fragrance, perfume,

The innovative shop was brought in part by the large amount of Social Media love given to Marc Jacobs fragrance Daisy, which has one of the highest engagement levels on Facebook.  Fans of the fragrance often go to great lengths to publish innovative photos, personal drawings and accolades on Social Media and so this shopping experience was a good way to ‘thank’ fans and launch a new Daisy print campaign. Pop – Up shoppers used the Hashtag #MJDaisyChain as payment for Marc Jacobs-branded gifts ranging from perfume, necklaces and purses.

heather neisworth, bementioned, heathgirl, @heathgirl, marc jacobs, daisy, paris, paris fashion week

This marketing experiment was also a reflection of  fashion houses like Dior and Kate Spade entry into the Social Media market and finding new and innovative ways to sell their luxury products to a target audience.

The use of Social Media currency shows the ongoing struggle for companies to accurately measure the actual ‘value’ of a Social Media campaign or more specifically the cost of a Tweet, Facebook Like or Instagram photo.

So while companies continue to engage in Social Media campaigns to uncover the actual value of engagement, fans get to benefit from the innovative ways companies are engaging audiences.

Dior Launches New Social Media Marketing Campaign

The House of Dior is making news by being one of the first couture brands to launch a social media marketing campaign to introduce the fall 2013 collection.  The Dior social media campaign strategy takes into account social media sites like Facebook and YouTube as well as TV and other digital platforms to create a comprehensive reach to prospective audiences.

heather neisworth, heathgirl, it, it consulting, consulting, #facebook, Château de Versailles, dior, engagement, fall, fall fashion, fall trends, social media, social media marketing, social media marketing tips, tv, web marketing, Youtube, bementioned

The move to connect and engage with audiences shows the iconic French labels move to stay ahead of the fashion competition and gain recognition for the fall 2013 line.

Dior has released two commercials “The Secret Garden” and “The Secret Garden II”  set inside the Château de Versailles and set to the music of Depeche Mode through on YouTube and Facebook which show the collections in an abstract way.  Dior fans can also see behind-the-scenes footage of the making of the commercials on DiorMag and Facebook.

Screen shot 2013-08-25 at 7.56.59 PM

How does your social media marketing stack up to Dior’s plan?

Social Media isn’t a stand alone marketing tool; for it really means using a host of multiple online tools that take into account the online, mobile and tablet experience.

Three ideas to keep in mind when creating your personal or companies social media plan are to Engage, Create and Transcend.

Engage means to catch the audience that you want to read your content in the places they are located. Where does your audience spend the most time online?  Are they pinning on Pinterest, reading news on Bloglovin’, or watching videos on YouTube?  The key is to know where they hang out online and provide easy access to your content.

Create new opportunities for your target audience to discover, learn and participate in news and sharable experiences. People like to be the first

to know the news, what is trending and the latest gossip so give your audience what they are looking for and they will naturally share your content.

Transcend the online experience by providing meaningful connections between your fans, their conversations and communities of interest. Varied personality types are online, despite their difference they can form an online community around a common interest, theme or idea; so give this audience what they are looking for and connect them in a strong online community which can be connected through your online content.

Think of these three ideas the next time you begin your social media marketing campaign to get your strategy off in the right direction.

Color is redefined with the Cher Dior line of jewelry

Victoire de Castellane just created a new line of jewelry for Dior and the result is spectacular.

jewelry,dior,paris,couture, flowers, gems diamonds,christian dior, gift ideas, cher dior, miss dior, yellow, blue, purple, earrings,sapphires, rubies, garnets, handbags

(Here is the backside view of earrings to show the delicate lace effect.)

Drenched in colors and bathed in light these beautiful baubles are uncommon color combinations made to be seen from far away.

The delicate floral designs which are part of the Cher Dior collection remind me a beautiful summer garden and contain pink, yellow, blue and purple sapphires, rubies, diamonds, garnets and Paraiba tourmalines.

Dear-Dior-earrings

(Here is the front view.)

The collection was conceived as an imaginary letter to Monsieur Dior and is an homage to the firm’s couture atelier.

The pieces are designed to mimic the finest embroidery and the stones were curated over the last two years, hailing from places as far-flung as the American Southwest and Hong Kong.

I really do think Marie Antoinette would be proud to wear these beauties and I would be proud to wear them too.