Sample Bementioned Communications

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SOCIAL MEDIA STAR BENEFITS star

  • 1 Page Social Media Analysis
  • Social Media Calendar Template
  • 10 Pre-Written Customized Tweets
  • Social Media Writing Tips
  • 10 Pre-Written Customized LinkedIn or Facebook Posts
  • Additional business tips, tricks, educational opportunities and inspiration from our exclusive e-blasts

The regular price for this program will be $325.00, but for our trial-run, we’re offering an exclusive price for only $80.00.

This unique package offers a vital bundle of brand-boosting benefits created for your unique needs, such as a customized Social Media Analysis to help you understand the current state of your online communication efforts, pre-written posts, writing tips, a social media calendar, access to our tips and tricks newsletter, educational publicity webinars and more.

The Social Media Star program promises to benefit every business, no matter what stage of development you may be at and we love the challenge to help each individual need. If you are interested please drop me a line at hneisworth@gmail.com to sign up or inquire further information.

 

 

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Unlock the Keys to Improved Social Media Profiles

Your social media profile picture is key to establishing your perfect reputation.

Padlocks adorn the Pont des Arts in Paris, France.

The Lovers Bridge otherwise known as the Pont des Arts in Paris, France.

Whether you profile picture is serious, studious, fun, or simply lounging at a favorite vacation spot the look is all up to you; but to ensure your photo looks great it’s important to know the guidelines for sizes for each site.

Facebook 

Facebook profile photos automatically are cropped into a square so begin by using a photo that is already in this size.  Your photo is important since it is seen next to your posts and comments; and is displayed at 160 x 160 pixels, but the image you upload must have minimum measurements of 180 x 180 pixels.

Cover photos measure at 851 x 315 pixels and the minimum size is 399 x 150 pixels and Facebook recommends the logo or text-based photos to be a PNG file for quality results. Remember images smaller than the optimum dimensions will get stretched and look very poor.

Google+

You need to think circular for Google+ since the network crops profile photos as circles, so when choosing your avatar think what picture looks good in a round format.

Profile photos are displayed 120 X 120 pixels on your profile; but since the photo is circular the images end up very small with 48 X 48 pixels in posts and just 28 X 28 in comments. So when choosing your photo on Google+ think very small.

Your feature cover photo, resizes itself depending on the screen area.  The minimum size is 480 x 270 pixels and the recommended size is 960 x 540 pixels.  And if you want your photo to look good on retina or large displays upload a photo that’s 2120 x 1192 pixels. And if you want to keep your beautiful profile picture out of any future Google ads read my article on how to keep your photo where you want it to be located.

Twitter

Twitter makes photos very small and square, so begin by choosing a photo that works in both dimensions.

An avatar shows only as 73 x 73 pixels on a profile page and a miniature 48 x 48 pixels in tweets.  It is key to know if people click through to your profile and click on your avatar it will show up larger, so consider an image that will display bigger than the small default sizes.

Header images can be as large as 5MB and the recommended dimensions are 1252 x 626 pixels; remember vital contact information such as account name, handle, bio, location and URL will be placed over you header.

LinkedIn

The maximum file for a photo is 4MB, you can upload a square JPG, GIF or PNG file and the default size is for an avatar on a profile page is 200 x 200 pixels and users can click to enlarge an image up to 450 X 450 pixels.

Speaking of profile pictures, the Oxford word of the year is “Selfie” which means “a self-portrait photograph, typically taken with a hand-held digital camera or camera phone taken on a slight tilt.

Keep Your Face Out of Google Ads

If you use Google, the tech giant has made changes to its privacy policy with a program called Google Ads which takes things you’ve liked, +1’s and other activity around the web and can use your name and face in advertisements for those items that can show up in other people’s Google search queries.

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Now, I find this idea unsettling but Google did provide a warning at the top of your Gmail or Chrome about the change; although you may have easily missed it.  And if you are like me the idea of advertising a product without your consent, let alone compensation is quite unsettling and a violation of privacy which is not tolerable.

So if you value your privacy, here is the scoop on how you can remove yourself from this program.

To opt out of Google Ads begin by visiting the Shared Endorsements Page.

From here uncheck the box which reads “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads” and click Save.

Once you click save you have removed yourself and more importantly your face from being used in any Google advertisements.

I hope this helps you in your day.  Please feel free to share any comments your may have too.

Top 10 Tips to Write Good Web Content

My mind is swimming with tons of facts, from the start of Fall Fashion, to analyzing my notes from New York Fashion Week for Spring 2014  it is important for me to get my content calendar ready and more importantly to write some stellar features; and so as I think about this topic here are my Top Ten Tips to Write Good Web Content.

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Writing a column or a personal blog can be daunting: you need to make contacts to get the latest information, curate content and write the content (while making the text perfect for web use).

So what is the best way to write good web content?  Well that is the question I am looking to answer today, and here are a few of my suggestions that I use when I am writing.  I also have five tips to create you own Social Media calendar (and a free Downloadable Calendar for you to use) on Bementioned and I would be honored if you would check it out.

  • Show a Unique Point of View

Write about something that you are passionate and knowledgeable about and show off your expertise.

  • Include Hyperlinks

Don’t be afraid to include hyperlinks because they are a great way to offer your readers even more insights and information. And if you are afraid to offer links because you may send web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.

  • Keep Paragraphs Short

Did you know users usually leave a web pages in between 10-20 seconds? This means people rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences so write short, concise sentences to have short relevant paragraphs.

  • Know your Audience

It’s very important to understand your target audience.  What are the needs, the hopes, the interests of the people that you want to read your audience? Get to understand their unique viewpoint and write to that personality.

  • Use Spellcheck 

Be consistent in checking content for correct spelling, grammar and punctuation. A website with content that contains grammatical and spelling errors can lack credibility and doesn’t cast your personal brand and your content in a favorable light.

  • Do your Research

Readers are very educated today and what they don’t know, they can easily Google to get the answer.  So, make sure you have validated any facts in your content and get to make friends with Dictionary and Thesaurus.com as I am sure they have missed your company since middle school.

  • Use Simple Language 

Be simple when creating your content.  Sure you may be able to use the latest Buzzword by if it means nothing to your audience you will loose them. Write in plain language keep the fancy phrases for your MBA paper.

  • Keep it Fresh

Publish frequently and with a schedule.  Nothing can loose a reader quicker than when they visit you site and there is no new information.  Create a content calendar and stick to it, so you can always delight your readers with new information.

  • Use Interesting Images

Pictures are a great way to engage your audience.  Make sure you images are relevant for your content and ensure images are resized so that they don’t increase page download times.

  • Write about what you love

What are you an expert in?  Do you love racing cars or the latest makeup? Whatever is your passion begin to write about it.  It’s a great big world out there and chances are there are people who share your same interest or think of it as an opportunity to educate people.  Either way write about what you love, not what people expect you to write about.

I hope these tips and the downloadable calendar help you improve your own content or get you on your way to a new blog or career.

Dior Launches New Social Media Marketing Campaign

The House of Dior is making news by being one of the first couture brands to launch a social media marketing campaign to introduce the fall 2013 collection.  The Dior social media campaign strategy takes into account social media sites like Facebook and YouTube as well as TV and other digital platforms to create a comprehensive reach to prospective audiences.

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The move to connect and engage with audiences shows the iconic French labels move to stay ahead of the fashion competition and gain recognition for the fall 2013 line.

Dior has released two commercials “The Secret Garden” and “The Secret Garden II”  set inside the Château de Versailles and set to the music of Depeche Mode through on YouTube and Facebook which show the collections in an abstract way.  Dior fans can also see behind-the-scenes footage of the making of the commercials on DiorMag and Facebook.

Screen shot 2013-08-25 at 7.56.59 PM

How does your social media marketing stack up to Dior’s plan?

Social Media isn’t a stand alone marketing tool; for it really means using a host of multiple online tools that take into account the online, mobile and tablet experience.

Three ideas to keep in mind when creating your personal or companies social media plan are to Engage, Create and Transcend.

Engage means to catch the audience that you want to read your content in the places they are located. Where does your audience spend the most time online?  Are they pinning on Pinterest, reading news on Bloglovin’, or watching videos on YouTube?  The key is to know where they hang out online and provide easy access to your content.

Create new opportunities for your target audience to discover, learn and participate in news and sharable experiences. People like to be the first

to know the news, what is trending and the latest gossip so give your audience what they are looking for and they will naturally share your content.

Transcend the online experience by providing meaningful connections between your fans, their conversations and communities of interest. Varied personality types are online, despite their difference they can form an online community around a common interest, theme or idea; so give this audience what they are looking for and connect them in a strong online community which can be connected through your online content.

Think of these three ideas the next time you begin your social media marketing campaign to get your strategy off in the right direction.

“Bementioned” Personal Branding Consulting Services

Bementioned Personal Branding Consulting Services launches today.

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So exactly how does Bementioned work?

Bementioned is a personal Branding boutique with the singular focus to help ‘you’ tell your story in a digital world.

Today more than ever it is vital to know what your personal brand says about you when your name is searched on Google, Facebook or any of the many social media sites.

Bementioned can help you understand your current brand story and help you establish, redefine and grow your reputation online so you can Bementioned even before you meet people face-to-face.

Our services run from social media mentoring, strategy, online marketing, public relations and training.

We love to work with all kinds of people from social media newbies to season professionals so we would love to hear from you.

Google Returns to In-Depth Search Results

Today writing good copy for your online publication or blog just isn’t enough; for you need to know if you content is being found online.

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How your content is found is determined by how search engines like Google index your content online, so it often doesn’t matter how ‘informative’ or ‘witty’ your prose can be; if search engines don’t find you by your SEO your content may be lost in a virtual sea of big data.  (In fact if you want to unleash your inner geek see Google’s own description of how Search works.)

Google is quietly acknowledging this situation by publically acknowledging that “10% of all users’ daily information requests require longer, in-depth analysis” and in response “search results will now return more “in-depth” articles on topics that may not be be sufficiently explained in shorter posts or news stories.”

What these means for you and me is that in-depth articles will appear in their own clearly labeled block of results, and will have a better chance of remaining relevant for months or even years after publication.

This is an encouraging sign for those who work tirelessly to create meaning content and are not writing content simple designed for SEO search.

Now, keep in mind it is still important to remember the “Filter Bubbles” still exist.

In case your wondering what it is a Filter Bubble; it is a “closed silo of content’ in which the more you engage with certain types of information (say like Grumpy Cat, Cooking Recipes, and the NY Post Gossip Section) the more search engines filter out socially important content (such as news on homelessness in the USA, that latest housing numbers or web privacy issues) that are relevant but not of the nature of which your interests are catalogued. So, basically a Filter Bubble closes us off to new ideas, subjects, and important information and can cause commonality of thought.  Here’s a good Ted Talk by Eli Pariser in case you want to hear more about it.

Hope you find this little blogging SEO tip helpful and have a beautiful day.