The Best Makeup For A Selfie Is

So the best makeup for a Selfie is….. Corn Silk Face Powder.

Screen shot 2014-08-07 at 8.46.02 AMSo, if you are wondering what is Corn Silk Powder here is the scoop?

Corn Silk Face Powder was first introduced in the 1960’s (think of the secretary, now corporate partner Joan on Mad Men) and was created to produce a lasting glow on skin.

Corn Silk Powder is currently the second best makeup sold on Amazon and sells for around a mere $13.00.

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This retro powder is getting Selfie love because it provides a filtered finish on photos and eliminates the need to create a filtered look for a memorable picture. 

British Beauty line Boots also has a new line of Corn Silk Powder formulas in Original and Satin-Matte.

So go on and create the best looking Selfie ever, if not just for the day, since the Selife craze looks like it won’t be slowing down anytime soon. 

Sample Bementioned Communications

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SOCIAL MEDIA STAR BENEFITS star

  • 1 Page Social Media Analysis
  • Social Media Calendar Template
  • 10 Pre-Written Customized Tweets
  • Social Media Writing Tips
  • 10 Pre-Written Customized LinkedIn or Facebook Posts
  • Additional business tips, tricks, educational opportunities and inspiration from our exclusive e-blasts

The regular price for this program will be $325.00, but for our trial-run, we’re offering an exclusive price for only $80.00.

This unique package offers a vital bundle of brand-boosting benefits created for your unique needs, such as a customized Social Media Analysis to help you understand the current state of your online communication efforts, pre-written posts, writing tips, a social media calendar, access to our tips and tricks newsletter, educational publicity webinars and more.

The Social Media Star program promises to benefit every business, no matter what stage of development you may be at and we love the challenge to help each individual need. If you are interested please drop me a line at hneisworth@gmail.com to sign up or inquire further information.

 

 

Sephora launches Pinterest inspired Social Shopping Platform called ‘Beauty Board’

Sephora has launched a new online beauty shopping platform called ‘Beauty Board‘ which captures a Pinterest experience combined with Instagram-like pictures to create a new social shopping experience.

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On the site users can share their own beauty looks with a photo, offer personal tips and tricks and can tag specific products used to create the look.  Each noted beauty product can be viewed and purchased online at Sephora.com, Sephora’s mobile site and via its iPhone, and Android apps. Pictures can also be shared on Facebook, Pinterest, Twitter, and Google+.

Users can filter content areas based upon interest such as: Photos by Sephora (featuring looks by the staff at different Sephora stores), Makeup, Eyes, Lips, Nails, Skincare, Fragrance, Hairstyles and Hauls (which sounds funny but shows the purchases people make at Sephora). Special beauty influencers on the site providing content include Popsugar.com, Beautyblitz.com, Temptalia.com, Beautyhigh.com and Burdie.com.  Users can also see what is popular among users in real-time and can check out the newest looks.

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Social shopping is a big buzzword these days — and a bit of a holy grail — as online retailers try to get consumers to move beyond catalog-style “shop and click” experiences to something more interactive and communal.

The Beauty Board is a direct response to the Social Shopping trend,  a form of e-commerce where friends get involved online in the shopping experience that mimics the offline activity and real world experience of friends gathering together to shop in person at a store or mall. It also captures Instagram and Pinterest experiences where users are already posting their own beauty looks, inspirations and tips.

My favorite feature of the site is the ability to “Love” a photo.  Loving a photo means to save it for later and to look at it again for inspiration.

The Beauty Board is free for all users and is a product of the French company Louis Vuitton Moet Hennessy (LVMH)which acquired Sephora in 1997. 

 

 

 

Google partners with Luxottica to market prescription Google Glasses

Google Glass is evolving as plans have been announced to partner with Luxottica to market prescription Google Glasses to a mass market.

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Luxottica, an Italian Brand best known for Ray-Ban and Oakley brands and licensing agreements with the likes of Prada, Chanel, Dolce & Gabbana and Coach will market the Glass collection in 2015.

Currently, Glass, which costs more than $1,500, is only available to select few through Google’s Explorer Program.

Google Glass has faced controversy as wearers can take photos and videos without the consent of those around them and many bars have already banned Google Glass.

Since Glass gives everyone the opportunity to have their picture taken, anytime, anywhere here are some of my tips on the best HD Makeup so you can always look picture ready.

Marc Jacobs Pop – Up Shop Only Accepts Tweets as Payment

Marc Jacobs opened a Daisy fragrance Pop – Up shop in Soho during Fashion Week with a social media twist. This unique shop did not accept money and only accepted social currency in the form of Tweets, Facebook posts and Instagram photos.

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The innovative shop was brought in part by the large amount of Social Media love given to Marc Jacobs fragrance Daisy, which has one of the highest engagement levels on Facebook.  Fans of the fragrance often go to great lengths to publish innovative photos, personal drawings and accolades on Social Media and so this shopping experience was a good way to ‘thank’ fans and launch a new Daisy print campaign. Pop – Up shoppers used the Hashtag #MJDaisyChain as payment for Marc Jacobs-branded gifts ranging from perfume, necklaces and purses.

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This marketing experiment was also a reflection of  fashion houses like Dior and Kate Spade entry into the Social Media market and finding new and innovative ways to sell their luxury products to a target audience.

The use of Social Media currency shows the ongoing struggle for companies to accurately measure the actual ‘value’ of a Social Media campaign or more specifically the cost of a Tweet, Facebook Like or Instagram photo.

So while companies continue to engage in Social Media campaigns to uncover the actual value of engagement, fans get to benefit from the innovative ways companies are engaging audiences.

Unlock the Keys to Improved Social Media Profiles

Your social media profile picture is key to establishing your perfect reputation.

Padlocks adorn the Pont des Arts in Paris, France.

The Lovers Bridge otherwise known as the Pont des Arts in Paris, France.

Whether you profile picture is serious, studious, fun, or simply lounging at a favorite vacation spot the look is all up to you; but to ensure your photo looks great it’s important to know the guidelines for sizes for each site.

Facebook 

Facebook profile photos automatically are cropped into a square so begin by using a photo that is already in this size.  Your photo is important since it is seen next to your posts and comments; and is displayed at 160 x 160 pixels, but the image you upload must have minimum measurements of 180 x 180 pixels.

Cover photos measure at 851 x 315 pixels and the minimum size is 399 x 150 pixels and Facebook recommends the logo or text-based photos to be a PNG file for quality results. Remember images smaller than the optimum dimensions will get stretched and look very poor.

Google+

You need to think circular for Google+ since the network crops profile photos as circles, so when choosing your avatar think what picture looks good in a round format.

Profile photos are displayed 120 X 120 pixels on your profile; but since the photo is circular the images end up very small with 48 X 48 pixels in posts and just 28 X 28 in comments. So when choosing your photo on Google+ think very small.

Your feature cover photo, resizes itself depending on the screen area.  The minimum size is 480 x 270 pixels and the recommended size is 960 x 540 pixels.  And if you want your photo to look good on retina or large displays upload a photo that’s 2120 x 1192 pixels. And if you want to keep your beautiful profile picture out of any future Google ads read my article on how to keep your photo where you want it to be located.

Twitter

Twitter makes photos very small and square, so begin by choosing a photo that works in both dimensions.

An avatar shows only as 73 x 73 pixels on a profile page and a miniature 48 x 48 pixels in tweets.  It is key to know if people click through to your profile and click on your avatar it will show up larger, so consider an image that will display bigger than the small default sizes.

Header images can be as large as 5MB and the recommended dimensions are 1252 x 626 pixels; remember vital contact information such as account name, handle, bio, location and URL will be placed over you header.

LinkedIn

The maximum file for a photo is 4MB, you can upload a square JPG, GIF or PNG file and the default size is for an avatar on a profile page is 200 x 200 pixels and users can click to enlarge an image up to 450 X 450 pixels.

Speaking of profile pictures, the Oxford word of the year is “Selfie” which means “a self-portrait photograph, typically taken with a hand-held digital camera or camera phone taken on a slight tilt.

Keep Your Face Out of Google Ads

If you use Google, the tech giant has made changes to its privacy policy with a program called Google Ads which takes things you’ve liked, +1’s and other activity around the web and can use your name and face in advertisements for those items that can show up in other people’s Google search queries.

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Now, I find this idea unsettling but Google did provide a warning at the top of your Gmail or Chrome about the change; although you may have easily missed it.  And if you are like me the idea of advertising a product without your consent, let alone compensation is quite unsettling and a violation of privacy which is not tolerable.

So if you value your privacy, here is the scoop on how you can remove yourself from this program.

To opt out of Google Ads begin by visiting the Shared Endorsements Page.

From here uncheck the box which reads “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads” and click Save.

Once you click save you have removed yourself and more importantly your face from being used in any Google advertisements.

I hope this helps you in your day.  Please feel free to share any comments your may have too.