Marc Jacobs Pop – Up Shop Only Accepts Tweets as Payment

Marc Jacobs opened a Daisy fragrance Pop – Up shop in Soho during Fashion Week with a social media twist. This unique shop did not accept money and only accepted social currency in the form of Tweets, Facebook posts and Instagram photos.

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The innovative shop was brought in part by the large amount of Social Media love given to Marc Jacobs fragrance Daisy, which has one of the highest engagement levels on Facebook.  Fans of the fragrance often go to great lengths to publish innovative photos, personal drawings and accolades on Social Media and so this shopping experience was a good way to ‘thank’ fans and launch a new Daisy print campaign. Pop – Up shoppers used the Hashtag #MJDaisyChain as payment for Marc Jacobs-branded gifts ranging from perfume, necklaces and purses.

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This marketing experiment was also a reflection of  fashion houses like Dior and Kate Spade entry into the Social Media market and finding new and innovative ways to sell their luxury products to a target audience.

The use of Social Media currency shows the ongoing struggle for companies to accurately measure the actual ‘value’ of a Social Media campaign or more specifically the cost of a Tweet, Facebook Like or Instagram photo.

So while companies continue to engage in Social Media campaigns to uncover the actual value of engagement, fans get to benefit from the innovative ways companies are engaging audiences.

Bohemian looks and liquid lips at Alice and Olivia for Fall 2014

Alice and Olivia for New York Fashion Week Fall 2014 was a “modern fairytale” collection influenced by Victorian and Bohemian looks.

ALice and Olivia

Set at The McKittrick Hotel in NYC, the romantic collection contained bold brocades, rich velvet, regal lace and opulent metallics, mixed with Monarch Butterfly motifs and jewels.

The runway beauty had a definite “notice me on the red carpet” vibe that featured the return of big hair and curls.

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The rich makeup look centered on lips and eyes created with Stila products.

s0g501_product_detailThe dramatic eye look was set in place with Stila Smudge Pot in Black and defined with Stay All Day liquid eyeliner in Intense Black.

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In place of lipstick, colorful liquid lips were created with Stay All Day Liquid Lipstick in Fiery and Vinyl lip gloss (a plum color) in Merlot. The great thing about these colors is that they are packed with staying power for up to 6 hours and are loaded with Vitamin E and Avocado Oil. So while you wear your favorite shade, your lips can be softened all day, and you won’t need to worry about your best lip balm.

My favorite standouts from the show are the fur and lace touches along with the luxe lips, and while these touches can be worn together they an also be worn to accent a spring look to create a unique textured look.