Dior Launches New Social Media Marketing Campaign

The House of Dior is making news by being one of the first couture brands to launch a social media marketing campaign to introduce the fall 2013 collection.  The Dior social media campaign strategy takes into account social media sites like Facebook and YouTube as well as TV and other digital platforms to create a comprehensive reach to prospective audiences.

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The move to connect and engage with audiences shows the iconic French labels move to stay ahead of the fashion competition and gain recognition for the fall 2013 line.

Dior has released two commercials “The Secret Garden” and “The Secret Garden II”  set inside the Château de Versailles and set to the music of Depeche Mode through on YouTube and Facebook which show the collections in an abstract way.  Dior fans can also see behind-the-scenes footage of the making of the commercials on DiorMag and Facebook.

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How does your social media marketing stack up to Dior’s plan?

Social Media isn’t a stand alone marketing tool; for it really means using a host of multiple online tools that take into account the online, mobile and tablet experience.

Three ideas to keep in mind when creating your personal or companies social media plan are to Engage, Create and Transcend.

Engage means to catch the audience that you want to read your content in the places they are located. Where does your audience spend the most time online?  Are they pinning on Pinterest, reading news on Bloglovin’, or watching videos on YouTube?  The key is to know where they hang out online and provide easy access to your content.

Create new opportunities for your target audience to discover, learn and participate in news and sharable experiences. People like to be the first

to know the news, what is trending and the latest gossip so give your audience what they are looking for and they will naturally share your content.

Transcend the online experience by providing meaningful connections between your fans, their conversations and communities of interest. Varied personality types are online, despite their difference they can form an online community around a common interest, theme or idea; so give this audience what they are looking for and connect them in a strong online community which can be connected through your online content.

Think of these three ideas the next time you begin your social media marketing campaign to get your strategy off in the right direction.

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Cute Bunnies and Birds Tops the Fall 2013 Bella Freud Fashion Collection for Barbour

Barbour, the line of British outerwear made famous by Steve McQueen and the Queen of England has collaborated with designer Bella Freud (daughter of the artist Lucian Freud and great granddaughter to Sigmund) on a fall knitwear collection that is so delightful I just had to share it with my readers.

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The collectable designs are all in Bella’s signature style and depict images of lambs, rabbits, daffodils and moonlight, all inspired by the British countryside of Ashdown Forest in East Sussex, an area where Bella was raised and is also  setting of AA Milne’s Winnie the Pooh books.

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 The line is available on mywardrobe.com and the collectable pieces feature cropped sweaters, Hoodies and long line oversized knits.

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The line is beloved by ‘it’ girl Alexa Chung and wearing these adorable and cozy knits can make anyone their own ‘it’ girl.

Simply pair any of these designs with a pair of leggings and be ready for a brunch date, night at the movies, or a girlfriends shopping excursion.

Ruffian launches a brand new Lacquer Line with Birchbox

Ruffian, the design house known to popularize the Moon Manicure, has launched the line’s first lacquer collection with Birchbox just in time for the New York Fashion Week Spring 2014 shows.

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Ruffian is known being innovative with accessories, right down to their custom created nail art in recent shows, and the popularity of their nail designs helped launch their first ever nail lacquer collection.

I recently reported on Ruffian’s snakeskin nails which were part of a brilliant Goth-Sherlock Holmes inspired Fall 2013 collection at New York Fashion Week and it looks like the designing duo wants to continue their beauty accessory success.

New York Fashion Week

This line contains two collections.  The Crowdsourced Collection, which borrows its name from the tech world, contains three colors handpicked from the designers’ Facebook followers. Shades include “Hedge Fund,” a sophisticated olive oil shade of green mixed with a golden shimmer, “Delirium,” a bright, saturated purple with an eye-popping metallic finish and “Fox Hunt,” a rich orange with a touch of shimmer.  And while the colors are spot on for the fall 2013 season the lacquers are made to last with a chip-resistant, high-gloss formula.

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The second collection is called the Classics containing the already famous “Ruffian Red” brick hue that fashionistas swear by, with two more of their well-known shades: a creamy neutral beige named “Ruffian Naked” and a smoky black “Cire Noir.”

Refinery 29 has reported models in the Ruffian Spring 2014 show at New York Fashion Week will be wearing the Crowdsourced Collection, so if you want to be ahead of the beauty trends you can wear these shades now to show you are in the beauty know.

Get to Know the Difference Between BB, CC, DD Creams

BB, CC, and DD creams are all the rage in the beauty world, but do you understand the difference between these high-tech creams that can replace foundation?

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This Alphabet Soup of products can get confusing.  Really, how can you tell what product will be better for your needs?  Or, should you bother trying one at all? So, to help you decide if one of these creams are for you, here is a handy comparison.

BB means Beauty Balm and became popular in Asia.  Since their migration, BB Creams have gained popularity for providing coverage as a primer while moisturizing and providing SPF foundation.  BB Creams are also heaver than tinted foundation but lighter than foundation.

CC Creams are improved BB Creams that  address issues like redness or complexion unevenness with light-diffusing particles. Buildable color allows you to find just the right shade with a whipped and fluffy texture that sets lightly on the skin.

DD Creams are still new to the market and are intended to protect skin balance skintone and provide anti-aging properties with the benefits of BB and CC Creams.

Now that we have the definitions straight, here is a cheat sheet to help you find your skin in the list below and match it to the perfect BB, CC or DD Cream.

Dry Skin 

Garnier Skin Renew Miracle Skin Perfector BB Cream SPF 15

Clinique Moisture Surge CC Cream

Julep DD Creams

Uneven Skin 

Chanel CC Complete Correction Cream SPF 30

Maybelline New York Dream Fresh BB Sunscreen

DERMAdoctor DD Cream

Fine Lines 

Bobbi Brown BB Cream

Peter Thomas Roth CC Cream Correction Concealer

Dark Spots 

Olay’s Total Effects 7 in One CC Tone Correcting Moisturizer with sunscreen

Vichy ProEVEN mineral BB Cream

Prevent Breakouts

Boscia BB Cream SPF 27

Good “BeautyIdea”: A good rule of thumb is BB is for protection while CC is for repairing current issues such as fine lines.

And if you are looking for a skincare line for that special millennial in your life, check out Shiseido’s latest skincare line for Millennial’s.

Posh Florals

Flower Power continues to makes statements in the world of fashion and beauty.

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In fact, florals continue to trend big and are popping up in new and innovative ways.  And personally I couldn’t be happier to see a floral theme in items I can use everyday.

Here are some of my favorite floral pics: from a Corioliss vintage travel dryer, an adorable Fornasetti candle, Etsy makeup bag, Library of Flowers Soap,  a classic Valentino dress from Stylebop, Stila Garden Bliss blush, and (the fragrance I wear every day) Marc Jacobs original Daisy.

Of course, fresh Daisies are always welcome anytime.

“Bementioned” Personal Branding Consulting Services

Bementioned Personal Branding Consulting Services launches today.

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So exactly how does Bementioned work?

Bementioned is a personal Branding boutique with the singular focus to help ‘you’ tell your story in a digital world.

Today more than ever it is vital to know what your personal brand says about you when your name is searched on Google, Facebook or any of the many social media sites.

Bementioned can help you understand your current brand story and help you establish, redefine and grow your reputation online so you can Bementioned even before you meet people face-to-face.

Our services run from social media mentoring, strategy, online marketing, public relations and training.

We love to work with all kinds of people from social media newbies to season professionals so we would love to hear from you.

Google Returns to In-Depth Search Results

Today writing good copy for your online publication or blog just isn’t enough; for you need to know if you content is being found online.

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How your content is found is determined by how search engines like Google index your content online, so it often doesn’t matter how ‘informative’ or ‘witty’ your prose can be; if search engines don’t find you by your SEO your content may be lost in a virtual sea of big data.  (In fact if you want to unleash your inner geek see Google’s own description of how Search works.)

Google is quietly acknowledging this situation by publically acknowledging that “10% of all users’ daily information requests require longer, in-depth analysis” and in response “search results will now return more “in-depth” articles on topics that may not be be sufficiently explained in shorter posts or news stories.”

What these means for you and me is that in-depth articles will appear in their own clearly labeled block of results, and will have a better chance of remaining relevant for months or even years after publication.

This is an encouraging sign for those who work tirelessly to create meaning content and are not writing content simple designed for SEO search.

Now, keep in mind it is still important to remember the “Filter Bubbles” still exist.

In case your wondering what it is a Filter Bubble; it is a “closed silo of content’ in which the more you engage with certain types of information (say like Grumpy Cat, Cooking Recipes, and the NY Post Gossip Section) the more search engines filter out socially important content (such as news on homelessness in the USA, that latest housing numbers or web privacy issues) that are relevant but not of the nature of which your interests are catalogued. So, basically a Filter Bubble closes us off to new ideas, subjects, and important information and can cause commonality of thought.  Here’s a good Ted Talk by Eli Pariser in case you want to hear more about it.

Hope you find this little blogging SEO tip helpful and have a beautiful day.